From Concept to Reality: The Fascinating Evolution of Italian Brand Ezeta
Mar 28, 2024, by Chris
- Brand Origins: Ezeta began as EZ Design in 2017, creating concept football kits before rebranding and moving into actual kit production.
- Transition to Reality: In 2020, Ezeta rebranded and secured its first sponsorship with a small Italian team, marking its move from concept to real-world kits.
- Growth and Expansion: From 2021 to 2023, Ezeta continued to sign more deals with smaller Italian clubs, with kits available globally through Classic Football Shirts and plans for its own online store.
Ezeta, a small but ambitious Italian football design brand, has been making waves in the world of football apparel in the past few years. We take a closer look at the history and possible future of the brand.
The Ezeta brand is managed by Enzo Contenta and Michele Paoletti.
2017: Foundation as EZ Design, Italian Creator(s) of Concept Kits
Ezeta was founded in 2017 as EZ Design. The brand initially created concept kits, like many others. Soon, Ezeta gained recognition for its imaginative concept kits for some of football's biggest clubs. However, Ezeta's journey from concept to reality truly began when the founders decided to take their passion for football design to the next level.
Ezeta has its origins in concept designs
2020: Rebrand to Ezeta, Becomes Actual Brand - First Sponsor Deal & Kits
In 2020, EZ Design underwent a rebranding, emerging as Ezeta with a renewed focus on turning their creative concepts into tangible products. The rebranding signaled a shift from purely fictional designs to real-world applications, starting with Ezeta's first sponsorship deal with S.S. Lazio Calcio a 8, an 8-a-side football team competing in the Lega Calcio A 8 competition.
This landmark partnership was announced on 25 May 2020, marking Ezeta's transition from concept to reality as the brand ventured into producing official kits for a real football club.
When it comes to the launch pictures and scenes, we do not know any brand better than Ezeta.
2021 Until 2023: Ezeta Signs More Deals with Smaller Italian Clubs, Kits Available Globally via Classic Football Shirts
Since 2021, Ezeta has expanded its sponsorship portfolio to include several smaller Italian teams, of which all are grassroots and lower-league teams.
Footy Headlines has no information about upcoming Ezeta deals with international or professional teams
With a commitment to both design and quality, Ezeta's kits have one-of-a-kind designs and feature rubber 3D crests. Most of Ezeta's come without stitched elements. Overall, quality-wise, Ezeta's kits seem to be almost on level with the replica kits of industry giants like Adidas and Nike.
2024 & Future: New Ezeta Logo Launched - International Expansion?
In 2024, Ezeta underwent another significant change with a logo redesign, signaling its intent to reposition the brand on the international stage with its unique and distinctive style. This move reflects Ezeta's ambition to carve out a niche in the competitive world of football apparel, distinguishing itself through innovative design and uncompromising quality.
Ezeta is also set to launch its own online store, information Footy Headlines found suggests.
In case you were wondering, Footy Headlines has no information on whether Ezeta will ever sign deals with renowned professional football clubs or even soon.
Do you like Ezeta's designs? Would you like Ezeta to go global and sign professional teams? Let us know in the comments below, and follow Ezeta on Instagram for all of its kits and designs.
No More Score: In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled the new 2026 kit collection for the national team, nicknamed Vincy Heat. Marking a departure from previous technical sponsor Score, who had supplied the Caribbean side since 2021, the federation has opted to design and produce the new jerseys entirely in-house under the campaign moniker "Ours."
The launch showcases three distinct colorways directly inspired by the country's national flag: vibrant yellow, royal blue, and emerald green. All three kits share a unified template featuring a sharp V-neck collar, subtle contrast piping along the shoulders, and matching ribbed cuffs. Across the front and sleeves, each jersey incorporates a dynamic diagonal brushstroke graphic filled with repeating micro-motifs representing the three diamonds from the flag.
Contrasting details complete the look across the range, with royal blue trim and numbering adorning the primary yellow shirt, while bright yellow accents finish off the blue and green editions. Underpinned by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home," the new collection puts a strong emphasis on national identity as the team moves forward with its own branded apparel.
V-Varen Nagasaki 26-27 Peace Kit Released
Japanese club V-Varen Nagasaki and technical partner Fanatics have officially unveiled their special Peace Prayer Uniform for the 26-27 season. The commemorative strip continues the club's annual initiative of releasing dedicated peace jerseys, sharing messages of peace from Nagasaki to the wider football world.
The 26-27 special edition is themed "Pray in Layers" and serves as a retrospective collage of symbols from the club's previous peace shirts. The vibrant design incorporates subtle motifs of the Nagasaki Peace Statue, the surrounding sea and sky, Unzen azaleas, olive leaves, origami paper cranes, doves, and feathers. The outfield jersey showcases these overlapping elements in a soft pastel watercolor palette over an off-white base, while the goalkeeper variant features the identical artwork treated in a tonal slate blue-grey aesthetic.
V-Varen Nagasaki will wear the new strip on October 21, 2026, in their Peace Match fixture against Sanfrecce Hiroshima. Offered in authentic player-issue specifications, the limited-edition jerseys are being made available through a brief pre-order window running until September 24 via the club's official store.
Eintracht Frankfurt Frauen 26-27 European Kit Released
Eintracht Frankfurt Frauen and Adidas have officially unveiled an exclusive new "Europatrikot" for the 26-27 season. Designed specifically for the team's campaign in the UEFA Women’s Europa Cup, the kit symbolizes the international journeys and unity of the Adlerträgerinnen.
The Adidas Eintracht Frankfurt Frauen 26-27 European jersey is based on a black canvas covered with an intricate, dynamic gray path pattern running across the torso and lower back. A clean white Adidas logo and the Indeed sponsor contrast against the dark background, while subtle gray three stripes run along the shoulders. Above the club crest sit two golden stars celebrating their league championship history, joined by Generali on the sleeve and LOTTO Hessen on the back.
Matching black shorts and socks complete the uniform. The Eintracht Frankfurt Frauen 26-27 European kit is available now through the club's official webshop and selected retail outlets for €100.
Nike Mercurial 26-27 'United' Pack 4 Boots Leaked - 3 New Pictures
rfboots has leaked new images of the new Nike Mercurial Superfly 11 boots, part of the United 004 collection, which will be released soon.
The boots feature a fresh light blue primary color with vibrant orange details, including a silver Swoosh with orange outlining and an orange Nike United logo on the heel.
Bristol Rovers 26-27 Third Kit Released
Bristol Rovers have officially unveiled their new 26-27 third kit, produced by Puma. The tertiary strip was already given an on-pitch debut by the squad during their recent League Two away match against Gillingham.
The Puma Bristol Rovers 26-27 third shirt introduces a stylish look with a black base and soft pink accents. A subtle tonal line pattern covers the front and back of the torso, complemented by contrasting pink inserts along the shoulders, side panels, and collar. The monochrome club crest, Puma cat branding, and front-of-shirt sponsor Pukka are all finished in the same matching pink shade.
Black shorts and black socks with pink detailing complete the new Puma Bristol Rovers 26-27 third uniform. Season ticket holders will have early access to purchase the strip at an exclusive club shop event on September 24, followed by a general in-store release on September 25 and online sales starting September 28.