No Adidas After All: Palmeiras to Extend Puma Kit Deal
Update: As reported in Brazil, Palmeiras decided against signing a kit deal with Adidas and will remain with Puma instead. In the end, it's reported that the decision was made based on economic factors, with the Adidas deal being less favorable to the club compared to an improved offer by Puma.
Original story (March 15): Brazilian football team Palmeiras is set to announce the return of Adidas as its supplier of sports equipment in 2025. This is reported by the website "O Nosso Palestra" and journalist Jorge Nicola. Big thanks to Mantos do Futebol for summarizing the news and providing detailed info about Puma's Brazilian plans.
Adidas to Take Over Palmeiras Kit Deal From Puma - Club to Get Authentic Kits
The current partner, Puma, was initially favored to win the competition for Palmeiras' uniforms, but Adidas's proposal of R$50 million ($USD 10 million) a year, a 25% increase from the current deal, convinced the club to reconsider.
The agreement would be valid for three years. Palmeiras will also get authentic kits, which are currently exclusive to Flamengo.
Adidas will officially take over on January 1, 2025, after Puma's contract expires. Adidas made Palmeiras' kits for the last time from 2006 until 2018.
Puma to Sign Deal With Other Brazilian Clubs - Also Looks For Corinthians & Santos
Meanwhile, Brazilian football kit experts Mantos do Futebol know that Puma still has big plans in Brazil.
Puma plans to expand its range of sponsors in Brazil, with EC Bahia (now owned by City Football Group) and Red Bull Bragantino (part of Red Bull who signed with Puma for Leipzig and Salzburg as well) already lined up for 2025.
Puma is also exploring opportunities with Corinthians and Santos FC. The potential return of Neymar to Santos FC in mid-2025 could facilitate a partnership between the club and Puma, as Neymar is one of Puma's main ambassadors.
Do you like that Adidas seems to be returning as Palmeiras kit maker? Let us know in the comments below.
