Serie A Reveals Logo With New Naming Sponsor
- New Title Sponsor: Serie A has replaced Tim with Enilive as its title sponsor, beginning with the 2024-25 season.
- Sponsorship Deal: Enilive will pay €22 million per year for three seasons, with an option for two more.
- Logo Change: A new Serie A logo featuring the Enilive branding has been revealed, with the sponsor's name at the bottom.
Italian Serie A is making a major change by replacing Tim as its title sponsor after a 25-year partnership. Now, the official new Serie 2024-25 logo with Enilive as the sponsor has been revealed.
Enilive Becomes Serie A Title Sponsor From 2024-25 Season
Enilive, Eni's company dedicated to mobility products and services, is the Title sponsor of Serie A starting from the 2024-25 championship and covering three seasons. The league is now known as Serie A Enilive.
Eni reportedly pays €22 million per year in a deal that includes an option for two more seasons beyond 2026-27. Tim paid around €20 million per year.
The new Serie A Enilive logo is almost as expected, with Enilive taking place at the bottom, but in an enlarged version that crops the lower part.
Serie A Made in Italy - International Logo
Since the 2023- 24 season, Serie A has called itself "Serie A Made in Italy" internationally. However, we doubt that many have noticed this despite Serie A getting 10 million euros/year from the Italian government for the deal.
What do you think of the Serie A ending its deal with Tim? Do you like the Serie A logo with Enilive's branding? Let us know in the comments below.
