Serie A Reveals Logo With New Naming Sponsor
Jul 5, 2024, by Chris
- New Title Sponsor: Serie A has replaced Tim with Enilive as its title sponsor, beginning with the 2024-25 season.
- Sponsorship Deal: Enilive will pay €22 million per year for three seasons, with an option for two more.
- Logo Change: A new Serie A logo featuring the Enilive branding has been revealed, with the sponsor's name at the bottom.
Italian Serie A is making a major change by replacing Tim as its title sponsor after a 25-year partnership. Now, the official new Serie 2024-25 logo with Enilive as the sponsor has been revealed.
Enilive Becomes Serie A Title Sponsor From 2024-25 Season
Enilive, Eni's company dedicated to mobility products and services, is the Title sponsor of Serie A starting from the 2024-25 championship and covering three seasons. The league is now known as Serie A Enilive.
Eni reportedly pays €22 million per year in a deal that includes an option for two more seasons beyond 2026-27. Tim paid around €20 million per year.
The new Serie A Enilive logo is almost as expected, with Enilive taking place at the bottom, but in an enlarged version that crops the lower part.
Serie A Made in Italy - International Logo
Since the 2023- 24 season, Serie A has called itself "Serie A Made in Italy" internationally. However, we doubt that many have noticed this despite Serie A getting 10 million euros/year from the Italian government for the deal.
What do you think of the Serie A ending its deal with Tim? Do you like the Serie A logo with Enilive's branding? Let us know in the comments below.
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
