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Reebok to Return to European Football

  • Reebok's European Return: Reebok is set to re-enter the European football market, specifically in the UK and Ireland.
  • Sports Hub Group Partnership: Reebok has partnered with Sports Hub Group to manufacture and distribute apparel and accessories in the UK and Ireland.
  • Reebok's Football Focus: This return marks a shift away from Adidas' attempt to rebrand Reebok as a fitness brand, with a renewed focus on football.

Update: The first picture of an upcoming Reebok product was shared by the UK/Ireland license owner of Reebok, the Sports Hub Group. We have no info on what it is showing - the colors evoke memories of Bolton. The English club is tied with Macron until 2032, but there still might be a way how Reebok and Bolton could cooperate again.

In the works 📌📌 Product development has already started and we can’t wait to show you what’s to come. We can’t reveal too much yet but keep your eyes peeled, it will be worth it.

Confirming the rumors, Reebok is set to make a comeback on the European market - at least in the UK and Ireland.

Former owner Adidas failed to rebrand Reebok as a fitness brand

Reebok was brought by Authentic Brands Group some years ago. This allowed Reebok to return to football, after Adidas unsuccessfully tried to rebrand Reebok as a fitness brand.

Reebok Sells UK/Ireland Sublicense to Sports Hub Group - Reebok Brand to Outfit Football Teams in the UK & Ireland

Authentic Brands Group (the owner of Reebok since it purchased the brand from Adidas some years ago) announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG) for the Reebok brand today. Under this partnership, SHG will manufacture and distribute soccer and basketball training apparel, uniforms, sportswear, training accessories, and souvenirs for men, women, boys, and girls in the UK and Ireland.

Source Sport Limited T/A Sports Hub Group (SHG) currently already holds the rights for New Balance Teamwear in the UK and Patrick in Europe. The company is responsible for the Cardiff City kits, for example.

Reebok has already returned to the American stage, making the kits for Botafogo and Panama.

Which British/Irish teams would you like to see wearing Reebok kits? Let us know in the comments below.

Sneaker Legacy - Football Boots Archive

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Sneaker Legacy

No More Nike: Adidas Nigeria 2027 Away Kit to Pay Tribute to 1990s Design

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Adidas Modifies Spain Training Kits with Makeshift Two Stars

Following Spain's triumph at the 2026 World Cup, which secured their second global title, Adidas officially updated the national team's match kits with two gold stars and the central FIFA World Champions badge. However, a closer look at the squad's recent training camp reveals that a makeshift approach was taken for their daily training gear. Huge thanks to What the Kit for the great spot.

Instead of producing new batches of training shirts, Adidas and the Spanish federation chose to repurpose existing stock. Detailed photographs of defender Aymeric Laporte in the blue training top clearly show that the original single star above the crest was peeled away, with two smaller stars heat-pressed onto the fabric above the shield. The faint adhesive imprint and outline of the removed single star remain visibly stamped into the fabric.

While fans can purchase proper factory-made two-star home and away match shirts, the national team's training apparel provides an intriguing look at equipment room logistics at the highest level. Modifying already produced gear reduces waste, so it is actually a good act.

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Close-Up Look: Adidas Predator Touch 1996 Remake Boots Leaked

Following its recent on-pitch appearance during training with Germany head coach Jürgen Klopp, new close-up images have surfaced providing the most detailed look yet at the upcoming Adidas Predator Touch 2026 remake boots. Celebrating 30 years since the iconic model made its debut at Euro 1996, the reissue faithfully revives the original's classic black, white, and red design, highlighted by a premium leather upper, directional rubber grip fins across the vamp, and the silhouette's signature oversized red fold-over tongue. The heritage upper is combined with a modernised Predator soleplate for elite performance, with a limited-edition launch scheduled for November 2026.

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Adidas Originals Fenerbahçe 26-27 Goalkeeper Kit Released

Fenerbahçe and Adidas have officially released the green 26-27 goalkeeper kit featuring the iconic Trefoil logo. Designed as part of the Turkish club's away gear, the long-sleeved green and navy template worn by goalkeeper Ederson Moraes has now gone on sale in both the club's flagship Fenerium Maraton store and online via Fenerium for 6,999 TL.

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Next-Gen Adidas adiPURE 2027 'Second Main' Boots Leaked

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David Beckham Teases New Adidas Predator 26 Signature Boots

David Beckham has taken to Instagram to tease his upcoming Adidas Predator 26 signature football boots. Sharing close-up preview shots to his story alongside a "48 hours to go..." countdown tagging Adidas Football, the England legend provided the first official glimpse of the boots ahead of their imminent release on Tuesday, October 6.

Following previous signature editions in 2024 and 2025, this 26-27 release marks the third consecutive year that Adidas has honored Beckham with a bespoke Predator model. The cleat features a clean white and vibrant red palette inspired by England. Prominently displayed in the teaser images are Beckham's iconic free-kick silhouette on the heel, custom "BECKHAM" lettering across the elastic tongue strap, and a bold red Adidas Originals Trefoil visible through the translucent soleplate beneath an all-over Trefoil pattern.

Built on the standard Predator 26 silhouette with a classic fold-over tongue, the boot balances modern performance technology with nostalgic heritage styling. The timing of the launch also aligns with the 25th anniversary of Beckham's famous stoppage-time free-kick against Greece on October 6, 2001, capping off a major commemorative week for the brand and its long-time ambassador.

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Amiens SC Add Pink Details to 26-27 Home Kit for Pink October

French side Amiens SC have introduced a special update to their 26-27 Puma home kit in support of the annual Octobre Rose (Pink October) breast cancer awareness and screening campaign. Debuted during their 3-0 victory against FC Villefranche at the Stade Crédit Agricole de la Licorne, the club's traditional black-and-white halved home strip was revamped with vibrant pink details.

The customized kit features eye-catching pink names and squad numbers on the back, along with pink-tinted sponsor graphics, including Intersport and Igol. Completing the tribute is a small pink ribbon placed prominently on the right chest just above the Puma cat branding.

Amiens SC confirmed that the special pink printing is not a one-match appearance; the team will also wear the modified kit during their upcoming away match against Valenciennes FC later this month.

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Alianza Universidad 2026 Special Kit Released

Peruvian club Alianza Universidad de Huánuco and local manufacturer Real Sport have officially unveiled a special commemorative kit for the 2026 season. Launched under the slogan "Vestimos nuestra fe" (We wear our faith), the release embraces Peru's deep-rooted October tradition of donning purple to pay homage to religious heritage, specifically honoring the Señor de Burgos, the patron saint of Huánuco.

The Real Sport Alianza Universidad 2026 special shirt swaps the team's customary red and blue palette for a striking purple and white striped look. It features bold purple vertical stripes across the front, complemented by a purple crew neck and matching sleeve trim on white sleeves. On the upper back sits an intricate graphic badge depicting the Señor de Burgos, accompanied by the inscription "Rey y Patrón de Huánuco", while squad numbers are rendered in gold with purple outlines.

The special edition kit is set to make its on-pitch debut during October Liga 2 action and is currently available via pre-order through the club's official channels.

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Adidas Returns to Milan - How It Could Look

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Adidas Reuses Spain’s 2026 Training Kits

During recent UEFA Nations League training sessions, Spain was spotted using old training jerseys with one star removed and two additional stars printed above the logo. The imprint of the old star remains visible on the shirts.

This case is reminiscent of another interesting situation involving the Argentina futsal team at the 2021 Futsal World Cup. Despite being the defending champions, Argentina was not provided bespoke kits by Adidas and had to use standard jerseys, from which two stars were removed and replaced with one, as they had only won the Futsal World Cup once.

Big thanks to @whatthekit_x for the collages.

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Exclusive: Adidas AS Roma 26-27 EQT Collection Leaked

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Nike 26-27 Elite Teams Overview: Only Six Clubs Retain Top Tier Status

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