Real Madrid Teases "Big Announcement" - HP to Become Club's First-Ever Sleeve Sponsor
Feb 1, 2024, by Chris
- Announcement Date: Real Madrid will make an announcement on February 2, 2024.
- New Sponsor: Real Madrid will announce HP as their new sleeve sponsor.
- Sponsor Debut: The HP logo could debut on the sleeves in the upcoming derby match against Atlético Madrid.
Real Madrid teased people today with a short video on its social media channels, having an announcement for 2.2.2024. However, while many were hoping for the signing of Mbappe (for whatever reason, Madrid should announce this now...), the teaser is just about a new sponsorship deal.
Real Madrid to Announce Sleeve Kit Sponsorship Deal with HP
According to Madrid-based sports newspaper Marca, Real Madrid will announce a new sponsorship deal with HP. The deal will see the tech giant's logo feature on the first team's sleeve.
The financial details of the deal have not been disclosed, but we expect an amount of around 15-20 million Euro per season (newspaper AS says that Madrid will earn 70 million Euro, but this seems far exaggerated as no team earns more than 20 million Euro from its sleeve sponsor).
Real Madrid could already debut the HP logo on its sleeves in the derby against Atlético Madrid on Sunday.
Do you like that HP will feature on Madrid's kit? Let us know in the comments below.
FUS Rabat 26-27 Home & Away Kits Released
Moroccan Botola Pro side FUS Rabat has officially unveiled its new home and away kits for the 26-27 season, manufactured by Spanish brand Joma. The capital club steps into the new campaign with a coordinated and sharp visual identity across both strips.
The Joma FUS Rabat 26-27 home shirt is predominantly red, anchored by a prominent central white stripe that runs down the body, broken only for the main sponsor. The fabric features an understated tonal texture throughout, accompanied by a clean white crew neck collar. Inverting the look, the 26-27 away shirt relies on a clean white base centered around a bold red vertical stripe and matching red accents.
Both jerseys carry the traditional FUS Rabat crest on the left chest, with Novec Groupe CDG and Cosumar featured as shirt sponsors. The away kit also includes neat Arabic calligraphy spelling out "Rabat" on the upper back above the player names and numbers. Matching shorts and socks complete the Moroccan club's new 26-27 wardrobe.
Sam Kerr Debuts Nike Mercurial Superfly 11 Signature Boots
Sam Kerr has officially given her new Nike Mercurial signature boots their on-pitch debut, stepping out for Gotham FC in the vibrant design. Following Nike's official launch of the pair on September 21, 2026, the Australian forward wasted no time lacing them up for competitive action. Kerr took to the pitch wearing her preferred low-cut iteration of the silhouette, continuing her longstanding preference for low collars over the high dynamic fit collar.
This boot follows Kerr's debut signature Mercurial from 2025, which took inspiration from the coastal beaches of her hometown Perth.
Croatia Debuts Adidas 26-27 Away Kit
Croatia officially kicked off its new era with Adidas on Saturday night, debuting the 26-27 away kit during a 2-1 UEFA Nations League victory against Czechia in Prague. The match marked the first on-pitch appearance for the Vatreni in the three stripes following the conclusion of their 26-year partnership with Nike this summer.
The new Croatia 26-27 away strip is predominantly deep blue and features an intricate tonal graphic inspired by the country's centuries-old lacemaking heritage from regions such as Pag and Lepoglava. The textured pattern is complemented by vibrant coral red accents across the V-neck collar, sleeve cuffs, and shoulder stripes, while the chest features a clean white Trefoil logo opposite the federation crest.
Completed with matching deep blue shorts and socks, the kit looked sharp on the pitch and has earned praise from supporters for its blend of cultural motifs and modern detailing.
