Arsenal Announces Sobha Realty as Training Ground Naming & Training Sleeve Sponsor
- Sponsorship Deal: Sobha Realty, a Dubai-based company, will become Arsenal's training sleeve sponsor and training ground naming sponsor, with London Colney being renamed the Sobha Realty Training Centre.
- Emirates Sponsorship: Emirates will continue as the main match and training kit sponsor from the next season.
- Financials: The new deal between Arsenal and Sobha Realty is valued at over £10 million per year.
Update: Confirming the rumors, Arsenal today announced that Dubai-based retail company Sobha Realty would become the club's training sleeve sponsor and training ground naming sponsor (London Colney becomes Sobha Realty Training Centre).
As part of a renewed deal, Emirates will remain the main match and training kit sponsor from next season.
Arsenal and Dubai-based retail company Sobha Realty are set to announce a new deal on 2 February 2024. According to @Lu_Class_, Sobha Realty "will become a training kit sponsor."
Sobha Realty to Become Arsenal Training Main/Sleeve Shirt or Training Ground Sponsor
Emirates is currently on the front of Arsenal's training kits.
Mock-up
The Dubai-based luxury developer has already joined Adidas, Emirates, and Visit Rwanda as a top-level sponsor for the club on the official website. The new Arsenal Sobha deal will be worth over £10m per year.
It remains to be seen if Sobha Realty will move to the sleeve or if the company will even replace Emirates. It seems more likely that they will become the sleeve (and, possibly, also the training ground sponsor).
After Arsenal and Sobha Realty first signed a contract in September 2023, Sobha Realty has already established a huge presence at both men's and women's games, and this is likely to increase with the announcement of this new sponsorship.
Do you think Emirates will stay on the front of Arsenal's training shirt? Let us know in the comments below.
