PSV Extend Puma Kit Deal Until 2030 - Fan-Designed Kits to Come in 2026-27
- Contract Extension: PSV and Puma have extended their partnership until 2030, going beyond the initial five-year agreement.
- Fan Involvement: PSV plans to involve fans in the design of the 2026-27 season kits.
- Successful Partnership: Puma CEO highlights the successful partnership with PSV, citing multiple Cup and Super Cup wins.
PSV and Puma yesterday announced a long-term extension of their deal that started in the 2020-21 season, beyond the originally agreed five-year period all the way until 2030.
This was announced by Commercial Director Frans Janssen at the club's New Year reception on Wednesday. "We will continue designing shirts together for years to come," Janssen reported happily. "We are looking at how we can involve [the supporters] in this," he indicated. "That will be about the shirts for the 2026-2027 season, because such a process always starts a year and a half in advance. How we will do that will be announced soon. Meanwhile, with a joint mural, on the north-west side of the stadium, we have a wonderful gift for the fans."
The #PSVxPUMA story continues in the City of Light.
— PSV (@PSV) January 10, 2024
PSV 🤝🏻 @pumafootball » 2030! pic.twitter.com/cI2zLcXgbe
PUMA CEO Arne Freundt is also enthusiastic about the successful partnership: "Since we joined forces with PSV in 2020, things have gone crescendo sport-wise, with two Cup wins and three Super Cup wins. The start of this season is definitely impressive. We are looking forward with super enthusiasm to our future together, which will allow us to deepen the cooperation even further and take it to an even higher level."
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