Manchester United Sign Scayle Deal, Leaving Fanatics?
- New Partnership: Manchester United has partnered with SCAYLE as its official e-commerce platform.
- SCAYLE's Strengths: SCAYLE is a rapidly growing enterprise platform specializing in fashion, lifestyle, and sports with a focus on modern B2C commerce.
- Fanatics Contract: The partnership with Scayle could mean Manchester United will end its current e-commerce contract with Fanatics.
Manchester United has announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry.
SCAYLE is one of the fastest-growing enterprise e-commerce platforms in the world. It provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a strong focus on the fashion, lifestyle and sports sectors. SCAYLE has a unique retail DNA and provides an innovative technology, with extensive, ready-to-use features and strong flexibility.
Manchester United Sign Scayle Deal
Manchester United have announced that the club's new e-commerce experience on the Scayle platform will launch later this year.
Manchester United’s Phil Lynch, CEO of direct to consumer products & experiences, said:
Manchester United is always looking for new and innovative ways to improve our fans experience. We are delighted to be partnering with SCAYLE to further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best-in-class commerce platform.
With the signing of Scayle, it is likely that Manchester United will end their contract with Fanatics - an e-commerce system currently working with Manchester United. However, Footy Headlines has no information to confirm this.
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