Chelsea Announce BingX Sleeve Sponsor Kit Deal
Update: Chelsea today announced a shirt and training sponsor deal with BingX, a crypto company. BingX will become the club's sleeve sponsor for the rest of the season and the club's training sponsor for the 24-25 and 25-26 seasons.
The Chelsea BingX shirt sleeve deal will bring in around £6 million in revenue for the rest of the season, while the training kit deal will be worth £12 million per year. BingX replaces Trivago, whose deal was worth £10 million per year.
3 January 2024: Chelsea Announce BingX Sleeve Sponsor Kit Deal
Chelsea Football Club is set to announce a new sponsorship deal with BingX, a crypto company that supports the Russian crypto community. This is according to reports of The Telegraph and The Athletic.
According to The Athletic, the new sponsorship is expected to be seen on the club's kit during their Carabao Cup semi-final first leg against Middlesbrough on January 9.
Chelsea BingX 23-24 Sleeve Sponsor Deal + Training Kit Sponsor From 2024-25 Season
As part of the deal, BingX will become Chelsea's shirt sleeve sponsor for the remainder of the current season. Following this, the company will sponsor the club's training kit in a multi-year agreement.
Chelsea's current front-of-shirt sponsor, Infinite Athlete, will remain on the jerseys for the rest of the season. However, they will appear on the sleeve of the training kit in the next campaign but not on the front.
Chelsea has no front-of-shirt sponsors for their kits for 2024-25 yet, with Riyad Air being the favorite.
BingX was founded in 2018 and is based in Singapore. However, BingX has a connection to Russia, which is surely controversial, seeing Russia's war against Ukraine and the sanctions against Russia by western states.
Chelsea x BingX Deal - Key Facts:
- Chelsea Football Club is set to announce a new sponsorship deal with BingX, a crypto company that supports the Russian crypto community.
- BingX will become Chelsea's shirt sleeve sponsor for the remainder of the current season, and then sponsor their training kit in a multi-year agreement.
- Chelsea's current front-of-shirt sponsor, Infinite Athlete, will remain on the jerseys for the rest of the season, but will appear on the sleeve of the training kit in the next campaign.
- Chelsea has no front-of-shirt sponsors for their kits for 2024-25 yet, with Riyad Air being the favorite.
- BingX has a connection to Russia, which may be controversial given Russia's war against Ukraine and the sanctions against Russia by western states.
What do you think of Chelsea signing a deal with BingX? Let us know in the comments below.
