Adidas Sign Saudi Pro League Sponsorship
- New Partnership: Adidas will become the official ball supplier for the Saudi Pro League, starting in February of 2024.
- Ball Usage: The 'Oceaunz' ball, used in the 2023 Women's World Cup, will be used for the remainder of the 2023-24 season and an exclusive ball design will be introduced for 2024-25.
- Strategic Goals: Both Adidas and the Saudi Pro League aim to elevate football in Saudi Arabia, align with Saudi Vision 2030, and increase the league's international visibility.
The Saudi Pro League and Adidas have announced a new partnership aimed that will see Adidas become the official ball supplier for the league starting in February.
Teams will use the 'Oceaunz' ball for the remainder of the 2023-24 season, while Adidas will design an exclusive design based on an upgraded color palette to be used starting in 2024-25.
Bilal Fares, General Manager of adidas EMC, said: “adidas is proud to partner with the Saudi Pro League. The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030. We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.”
Saad Allazeez, Vice Chairman and interim CEO of the SPL added: “Our partnership with adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognised and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem. This collaboration can help reshape the Kingdom’s football landscape and we’re excited to be working closely with adidas moving forward.”
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