Liverpool to Extend Nike Kit Deal
Liverpool Football Club are set to extend their kit sponsorship deal with sportswear giant Nike, according to Liverpool fan @Liddellpool and @MoChatra.
Liverpool to Extend Nike Kit Deal Beyond 2025
Speculations about the extension have been circulating on social media platforms for a while now, and now these have become more concrete.
According to Billy Liddell (@Liddellpool), "it seems like Liverpool are in advanced talks with Nike over an extension".
via Football Kit Archive - Liverpool Brands History
The current kit deal between Nike and Liverpool is valid until 2025. A number of reports have suggested that the current deal generates around £70m for Liverpool, but according to Mo Chatra the deal generates "considerably more".
Nike x Liverpool Kits
The Liverpool-Nike partnership has neither been a particularly good nor bad one in our opinion. It has produced some good kits like the ivory-colored 2021-22 away and the current 2023-24 home, but also some bad jerseys, such as the yellow and red 2021-22 third.
In general, if looking back at the four seasons of Nike x Liverpool, it becomes obvious that releasing three new kits per season makes it hard for any to become a classic. In the summer of 2022, it was rumored that Nike could release fewer new home kits for their top clubs, but nothing new has emerged about this since then.
Check out classic Liverpool Football Club kits on Football Kit Archive
Do you like that Liverpool are extending their kit deal with Nike? Share your thoughts in the comments below.
