Inter Sign U-Power Back Sponsorship Deal
Italian premium workwear company U-Power has inked a significant four-year deal with FC Internazionale Milano to become their Official Back Jersey Partner, lasting from 2023 to 2027.
The U-Power logo debuts on the back of Inter's kit in the derby against AC Milan. It will also feature on Inter Women's jerseys from the match against Fiorentina onwards, as well as those of the Primavera team.
The company logo, which usually features a bright red color, was recolored in yellow in order to fit the Inter jersey better and also distinguish it better from AC Milan.
“We’re delighted to announce this new and important deal, which gives our shirt even more value. The U-Power brand has embarked on a great journey in football in recent years and we’re proud that it has seen, in our Club, the perfect partner to take an extra step forward in this sector, and thereby increase its global visibility by making use of Inter’s broad international fanbase,” said Alessandro Antonello, Corporate CEO of FC Internazionale Milano.
“We’re honoured to become Inter’s new Official Back Jersey Partner. This partnership demonstrates our duty to excellence and support of sport. We’re excited to start this extraordinary adventure,” commented Franco Uzzeni, President and CEO of U-Power Group.
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