Sponsorless No More: Sheffield United Announce New Shirt Sponsor Deal

  • New Sponsor: Sheffield United secured a one-year sponsorship deal with CFI Financial Group, a Dubai-based broker, for their 23-24 season kits.
  • Initial Sponsorless Kits: The club had initially released their home, away, and third kits without a chest sponsor before this deal.
  • Logo Integration: CFI Financial's logo has been adapted to match the colors of each kit, ensuring a cohesive look.

Having launched their kits without any chest sponsor logo, Sheffield United have found a new main partner just in time for the start of the Premier League season.

Sheffield United Announce CFI Financial group Sponsorship deal

Sheffield United's kits will bear the logo of CFI Financial Group, a Dubai-headquartered global multi-asset broker, in the 23-24 season. The two parties have agreed a one year deal, although the wording of the club's press release suggests that there's a renewal option included.

The Blades had launched their home, away and third kits without any sponsor logo, with all three of them looking well. It must be said however, that the new logo is pretty inoffensive, and it's colours have been modified in each case to match those of the shirt, which always helps.

How do you think the new logo looks on the kits? Comment below.