Chelsea Forced to Sell 23-24 Kits Without Sponsor - Fans "Not Permitted" to Add Logo on Blank Shirts Afterwards
Update: Chelsea have started selling their 2023-2024 home kit without a sponsor. The club have added a message on their website stating that there won't be any sponsors added post-purchase for fans who buy the blank, sponsor-free version. Once they sign a new main sponsor, fans can purchase the kit with the new sponsor.
We’re excited to announce that our 23/24 season home kit is now available to buy and delighted to offer our fans early access. If a “Front of Shirt” sponsor is subsequently announced in the future, fans will have the opportunity to buy this version via our Megastore or online store. Unfortunately, we cannot permit fans to return blank shirts for branding to be applied post-purchase.
11 August 2023: Chelsea 23-24 Kits to Be Sold Without Sponsor?
Chelsea Football Club some weeks ago unveiled their new home kit for the upcoming 2023-2024 season, to be available from 16 August 2023. The kit has been revealed without a sponsor logo, and now it seems that it will also be sold sponsor-free.
Chelsea are also set to wear their 2023-2024 home kit in their Premier League opener against Liverpool on Sunday, 13 August 2023. It remains to be seen if the club have a main sponsor for the start of the season.
Chelsea's New Home Kit for 2023-2024 Season Likely Available Without Sponsor Logo
Nike have uploaded the Chelsea 2023-24 home kit on the official website ahead of the sale starting 16 August 2023, and it does not come with any sponsor logos. This is a clear indicator that it will also be sold sponsorless.
Reports suggest that Chelsea are set to sign a sponsorship deal with Infinite Athlete, but now it seems that this or another main sponsor deal does not come in time to have all kits printed with the sponsor logo, and also not in time for the Premier League opener.
The Chelsea 2023-2024 kits were all produced without a main sponsor - the potential sponsor logo has to be placed on the kits afterward. Independent stores also already received the Chelsea 23-24 home kit without a mains sponsor.
It is almost certain that solely the club will have the new main sponsor printed
Indeed, Nike-sponsored Atletico Madrid and Inter Milan faced a similar situation as Chelsea. For example, Atletico Madrid switched main sponsors just some days ago. While the club actually had never been without a main sponsor (the Whalefin deal remained active until the new deal was signed), Nike and independent retailers did and do only sell the kit sponsorless. Atletico only sold it with sponsors.
If Chelsea find a new main sponsor by the launch date on 16 August 2023, Footy Headlines expect that the club will sell the kits with the new main sponsor, while all other will have the kit without sponsor(s).
Chelsea 23-24 Kits to Be Sold Without Sponsor?
❌ All Nike Chelsea kits have been produced and shipped sponsor-free
🚫 The kit has no sponsor logo and will likely be sold sponsor-free
⚽️ Chelsea will wear the kit (possibly sponsorless) in their Premier League opener against Liverpool
👉 Nike have already uploaded the kit without a sponsor logo on their website
💰 Chelsea may sign a sponsorship deal with Infinite Athlete
🔜 The kit will go on sale on August 16, 2023
👀 Only Chelsea could have the sponsor printed on the kits fastly
Would you prefer to buy the new Chelsea home kit without a sponsor logo? Let us know in the comments.
