Serie A Kit Battle 2023-24: Adidas, Nike & Puma Only Make Kits For 5 Teams
Jul 24, 2023, by Chris
In the upcoming 2023-24 Serie A season, big brands such as Adidas, Nike, and Puma will not dominate, at least if we only look at the number of teams. Footy Headlines take a look at the Serie A 2023-2024 kit battle, in cooperation with Football Kit Archive.
👕👕👕 Check out all 2023-2024 Serie A soccer jerseys on Football Kit Archive
Serie A 2023-2024 Home Kit Battle
In the 2023-2024 Serie A season, 12 different kit makers compete for the spotlight. Joma and Kappa lead the Serie A 23-24 kit battle, with each brand providing kits for three teams.
However, the biggest teams, except for Napoli, will still be supplied by the big brands, including Juventus, Roma (Adidas), AC Milan (Puma), and Inter Milan (Nike). Out of the 12 brands, six are Italian (if we count Lecce's in-house kits, it are 7).
Serie A 2023-2024 Home Kits
Thanks to the diversity in terms of kit makers, not a single Serie A team has a teamwear-based kit. Instead, every team is wearing a totally bespoke design.
2023-2024 Serie A Kits Battle - Summary
🎨 12 different kit makers will compete in the 2023-24 Serie A season
🎯 Adidas, Nike, and Puma only supply 25% of the teams
😮 Joma and Kappa lead with three teams each
🤑 The big brands supply the biggest teams except for Napoli
🥰 Every team have a bespoke kit
👕👕👕 See all 23-24 Serie A football shirts on Football Kit Archive
Who do you think has the most stylish kit in Serie A this season? Let us know in the comments below.
Nike Phantom 6 Haaland Chapter 5 Boots Revealed - Reactive Nike Hydra Upper
Through its partner stores, Nike has officially revealed Erling Haaland's fifth signature edition, the Nike Phantom 6 Haaland Chapter 5 from his Force of Nature collection. Finished in a Baltic Blue colorway with cloud-inspired graphics across the rear, the low-cut boot introduces Nike's Hydra treatment, which uses reactive white ink that vanishes when wet to uncover additional details of the graphic beneath. Engineered for lethal finishing in the 26-27 season, the boot combines a Gripknit upper with a Cyclone 360 soleplate and is scheduled to launch on October 1, 2026. Huge thanks to Pro Direct and Unisportsore for images and the video.
Fortuna Sittard 26-27 Cup Kit Released - Sponsorless 1957 Tribute
Dutch Eredivisie side Fortuna Sittard and technical supplier Robey have officially revealed a special cup kit for the 26-27 campaign. Created in collaboration with design agency 51North, this release marks the very first dedicated cup kit in the club's history. It serves as a direct tribute to predecessor club Fortuna '54, who won the 1957 KNVB Beker with a memorable Bram Appel hat-trick against Feyenoord.
The Robey Fortuna Sittard 26-27 cup shirt faithfully revives the historic look with a white base highlighted by broad horizontal red and blue stripes across the chest, completing the Dutch tricolor. In true vintage fashion, the jersey comes with long sleeves as standard and features a retro polo collar. Club sponsors voluntarily stepped aside to allow a completely clean, sponsorless front, while the Robey branding and club badge are subtly embroidered in tonal white to maintain the authentic aesthetic.
Additional bespoke details round off the historic tribute. A heritage Fortuna '54 tag sits near the bottom hem, and an embroidered depiction of the KNVB Cup sits neatly below the back collar, added with official federation approval. The shirt is worn with matching white shorts and socks, completing a timeless look for Fortuna's cup run.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
