From One Betting Sponsor to Another: Liga Portugal Bwin Becomes Liga Portugal Betclic
- Primeira Liga Sponsorship Change: The Primeira Liga has changed its title sponsor from Liga Portugal Bwin to Liga Portugal Betclic.
- Primeira Liga Branding Update: Due to the sponsorship change, the Primeira Liga will release a new sleeve badge and league font.
- Segunda Liga Updates: The Segunda Liga will retain its name (Liga Portugal 2 Sabseg) but will update its logo to match the new Primeira Liga design.
Liga Portugal, the organization that controls the Primeira and Segunda Liga, announced yesterday at the 2023-24 season-opening several important things:
- The Primeira Liga changes sponsor, transitioning from Liga Portugal Bwin to Liga Portugal Betclic.
- As a consequence, it will change its league patch, as the older one had Bwin branding. It should be released shortly and this is our prediction.
This was already predicted, as some online stores did not offer the league's badge as customization.
- As a consequence, it will change slightly its league font, as the older one had Bwin branding as well. It should be released shortly.
- The Segunda Liga does not change sponsor, maintaining the name Liga Portugal 2 Sabseg. However, it updates its logo slightly, in order to conform with the new logo for the Primeira Liga.
- As a consequence, it can change slightly its league patch, maybe a design similar to the Primeira Liga. However, we find this unlikely, due to cost reasons.
- As a consequence, it can implement a new league font, maybe a design similar to the Primeira Liga. However, we find this unlikely, due to cost reasons. Currently, it's the club's kit manufacturer or the clubs themselves that take responsibility for the printing design.
These were all the changes announced, as well as the fixtures for the Primeira and Segunda Liga 2023-24 season. We will update this article as soon as new information is released.
What do you think? Good or bad changes? Let us know below.
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