Desperate Discount: Chelsea Lower Shirt Sponsor Asking Price to Just £25 Million
- Reduced Asking Price: Chelsea has lowered their shirt sponsorship asking price to £25 million per season, significantly less than their initial £60 million goal.
- Previous Deal and Failed Offers: The previous Three deal was worth £40 million, and a £40 million offer from Stake was rejected due to fan backlash.
- Comparison to Rivals: The reduced £25 million price puts Chelsea's sponsorship earnings well below those of their "Big Six" rivals.
The Daily Mail report that Chelsea are now seeking just £25 million from new potential shirt sponsors, less than half of their original £60 million goal.
Chelsea Lower Sponsor Asking Price
Fans are usually pleased on the rare occasions that their club launches an unsponsored shirt, and most Chelsea fans were especially happy considering their previous seasons putting up with the unsightly Three logo on their shirts. It's a different story for the club themselves, though.
The Three deal was worth £40 million per season, and the Blues had their eyes on an even bigger fee from their new sponsor, originally asking for £60 million a year for the advertising space. The club had a £40 million offer on the table from betting firm Stake, but pulled out after fan backlash, and with the new season just a few weeks away and the new home shirt already launched, the Stamford Bridge bean counters are starting to sweat.
According to the Daily Mail, Chelsea have offered the sponsorship deal to several businesses at the heavily reduced price of £25 million per season, almost half of what they earned from their previous contract and more than half of their original asking price. The package on offer even includes sponsorship of their women's team kits.
£25 million per season would put them well below the sponsorship earnings of their Big Six rivals. Man City receive $67 million a year from Etihad Airways and their completely above-board deal, Man United are paid £47 million by Team Viewer, Spurs get £40 million from AIA and Liverpool's agreement with Standard Chartered nets them over £50 million per year.
Do Chelsea think that companies will have been out off paying the big bucks after their atrocious 22-23 campaign? Or maybe they got a taste for generosity after paying €70 million for Mikhailo Mudryk and €120 million for Enzo Fernandez?
What do you make of Chelsea's reduced asking price? Let us know in the comments.
Hellas Verona 26-27 Third Kit Released
Hellas Verona and Joma have officially launched the club's new third kit for the 26-27 season. Unveiled under the campaign slogan "Custodi della Storia" (Guardians of History), the jersey celebrates the historical monuments and cultural heritage of the city of Verona.
The Joma Hellas Verona 26-27 third shirt introduces an elegant white base highlighted by an embossed vertical band pattern on the front. This textured detailing reinterprets the ornate gothic ironwork and ornamental shapes of the Arche Scaligere, one of Verona's most famous historic sites. Refined gold accents complete the design, applied to the V-neck collar, sleeve cuffs, Joma branding, and a monochrome edition of the club crest.
Several bespoke elements are worked into the collar construction, including the club's founding year "1903" on the front insert, the phrase "We Are Hellas" printed inside the neck, and the traditional motto "Dai Verona" on the upper back. Matching white shorts and socks with gold detailing round off the full 26-27 third strip.
Most Lucrative Premier League 26-27 Sleeve Sponsorship Deals: Manchester United Top List
Manchester United have claimed the top spot in the Premier League sleeve sponsorship rankings for the 26-27 season following their multi-year agreement with global fintech firm SumUp. Worth a record-breaking £22 million per season, the partnership surpasses United's previous £20 million annual contract with DXC Technology. The SumUp branding will appear across the playing kits of the men's, women's, and academy sides in all competitions. Big thanks to @Lu_Class_.
The new agreement pushes Manchester United ahead of neighbors Manchester City, whose sleeve deal with cryptocurrency exchange OKX brings in £20 million per year. Arsenal follow closely in third place after securing an £18 million-a-year contract with payroll and HR platform Deel. Liverpool and Tottenham Hotspur both collect £15 million annually from their respective partnerships with Expedia and Kraken.
Further down the table, Newcastle United sit on £7.5 million per season with Noon, while Everton and Aston Villa generate £6 million annually from Stake and Betano. Chelsea remain the only notable high-profile side yet to announce a primary sleeve sponsor for the 26-27 campaign.
Buriram United 26-27 Third Kit Released
Thai powerhouse Buriram United have officially unveiled their in-house 26-27 third kit. Produced under the club's own label as is tradition for domestic competitions, the shirt utilizes a very dark navy base covered with subtle geometric cross motifs, complemented by light pink accents across the buttoned collar, monochrome crest, and sponsor graphics. The release has sparked debate among supporters and collectors, as Buriram's 26-27 home kit also relies on a dark navy template, differing primarily by pairing it with coral detailing rather than pink.
Clermont Foot 63 26-27 Third Kit Released
French Ligue 2 club Clermont Foot 63 and Italian brand Kappa have officially unveiled the club's new third kit for the 26-27 season. Deeply rooted in regional pride, the new strip draws inspiration from the distinctive dark Volvic volcanic stone (pierre de Volvic) that defines much of Clermont-Ferrand's historic architecture.
The Kappa Clermont Foot 63 26-27 third jersey features a charcoal base covered in an elaborate line-art illustration across the front. The design incorporates several key regional landmarks and cultural symbols, including the Puy de Dôme volcano, the iconic twin spires of Clermont-Ferrand Cathedral, the Stade Gabriel-Montpied, a football marked with the department number 63, and the traditional Auvergnat gonfanon. Off-white trim on the collar and sleeve cuffs complements the monochrome cream club crest, Kappa Omini emblems, and CA Centre France chest sponsorship.
TSG Hoffenheim 26-27 European Kit Released
German Bundesliga club TSG 1899 Hoffenheim and Italian kit maker Macron have officially unveiled the club's new Euro kit for the 26-27 season. Designed specifically for the Kraichgau side's upcoming UEFA Europa League campaign, the strip marks their first dedicated international jersey under their new multi-year partnership with Macron, who took over from Joma this summer.
The Macron Hoffenheim 26-27 Euro shirt comes in a dark navy blue base overlaid with an eye-catching graphic pattern. Inspired by the stag antlers found in the historic coat of arms of Hoffenheim, the motif is reinterpreted in purple and blended with irregular vertical brushstrokes in blue and purple. According to the brand, this aesthetic synthesizes the visual themes and color palettes seen across Hoffenheim's 26-27 home, away, and third shirts.
Contrasting white details are used on the collar, sleeve cuffs, and along the raglan sleeve seams.
Bayern München 26-27 Oktoberfest Kit Leaked - Full Look - 9 New Official Pictures
We can reveal the full Bayern Munich 2026-2027 Oktoberfest kit, including the shirt, shorts, and socks. The Three Stripes on the shorts use the pattern of the kit.
Manchester City Wear C.P. Company for European Travel
Manchester City have worn exclusive C.P. Company travelwear for their first UEFA Champions League away trip of the 2026-27 season, travelling to face Porto.
C.P. Company has been City's Official Fashionwear Partner since 2024, providing customised off-pitch clothing for European trips and high-profile arrivals. The new “Blue Moon Lens” collection blends C.P. Company's signature black with City's traditional light blue across pieces including the Coach Jacket, Puffer Jacket, polo shirts,...
The collaboration will soon extend from travelwear to the pitch, with Puma and C.P. Company set to release a special Manchester City 2026-27 fourth kit, bringing the Italian label's distinctive design identity to a City shirt.
What do you think of Manchester City's latest C.P. Company travelwear? Let us know your thoughts in the comments below.
All-New FIFA ASEAN Cup Logo Revealed
The logo for the first FIFA-organized Southeast Asian tournament has been revealed. The design incorporates a colorful, stylized globe depicting the Southeast Asian region.
Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.
Adidas Predator Y-3 'Tiger' 2026 Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new images of the special Adidas Predator Y-3 'Tiger' 2026 boots. Big thanks to shoptcrampons.
The boots feature an incredibly aggressive and bespoke aesthetic, dominated by a highly detailed, hand-painted-style graphic of a snarling tiger with bared teeth and glowing red eyes across the upper.
Cittadella 26-27 Third Kit Released
Italian side AS Cittadella and technical sponsor Erreà have officially unveiled the club's new third kit for the 2026-27 campaign. Conceived by Erreà Creative Lab, the strip draws its inspiration directly from the iconic medieval defensive walls that surround the historic city.
The Erreà AS Cittadella 26-27 third shirt combines a predominantly black base with an irregular, lived-in texture that mimics the surface of ancient stone. A striking mix of purple, aqua green, and granata accents enlivens the textured graphic across the front, back, and sleeves. The club's crest is rendered in vibrant aqua green embroidery on the chest, complemented by matching Erreà branding and sponsor detailing, while the club's founding year, 1973, is stitched onto the upper back.
Completing the outfield range alongside the previously launched home and away jerseys, the new third kit is now available through the club's and Erreà's official channels.
Isco Makes Champions League History With Fifth Different Spanish Club
Real Betis captain Isco made European history during his side's return to the UEFA Champions League, inspiring Los Verdiblancos to an exciting 3-2 away victory against Lille. By taking the pitch in Betis' opening fixture, the veteran playmaker became the first footballer in history to appear in the Champions League with five different Spanish clubs, having previously featured in the competition for Valencia, Málaga, Real Madrid, and Sevilla.
Beyond his unique journey across Spanish football, Isco enters the 26-27 campaign holding an unmatched distinction: no active player in this season's competition has won more Champions League titles. The midfielder lifted Europe's most coveted trophy five times during his spell with Real Madrid, triumphing in 2014, 2016, 2017, 2018, and 2022. Betis qualified for the Champions League for the first time in 21 years, and their talisman marked the milestone occasion in style by registering an assist in France to cement his enduring European pedigree.