Official: Atlético Madrid Return to Old Logo
Update: Confirmed - Atletico de Madrid will change their badge back to the previous one as of July 1, 2024, following a majority vote of 88.68%. 77,690 voted in total - 68,894 members voted for the logos change, 8,796 against it.
The club will take necessary steps to display the new badge on all physical and virtual media, as well as with their technical sponsor Nike. The previous badge will become a part of the club's history alongside other emblems and badges.
The badge of Nike will be added to the kits for the 2024-25 season
The badge of Nike will be added to the kits for the 2024-25 season, even though the manufacturing process has already begun. The Social Commission had approved the design of the first kit during one of their initial meetings.
Atlético Members Vote For Return of Old Crest
Update: Atlético Madrid have decided to have a binding vote to choose between the current crest and the previous one. This decision was made following a consultation in which 44% of the members expressed their support for the club to consider reverting to the previous crest. Footy Headlines have a high level of confidence that the old Atlético logo will be reinstated by their members through voting.
A return of the old logo is likely
Atlético Madrid 23-24 Logo Vote - Return to Old Logo Likely
Interestingly, Atlético will not return to the yellow-bordered logo (1970-2016). Instead, the club have created a slightly recolored version of the old logo.
The Atletico Madrid 2023 logo voting, which uses the same system as the consultation, will be open to all club members who registered before 10:00 a.m. on June 28, 2023, and will close at 2:00 p.m. on June 30. A notary will record the voting procedure and the results, and members of the Social Committee will be invited to attend the opening of the results. All members can participate via this link.
26 June 2023: BREAKING: Atlético Madrid to Return to Old Logo
In a significant development for Atletico Madrid, the club have announced that they will return to their previous crest following a non-binding consultation with their members.
61,021 members (44%) participated in the consultation, which only took 48 hours
Atletico Madrid to Return to Old Logo Following Member Consultation
A total of 61,021 members participated in the consultation, representing 44% of the club's total membership. The question posed to the members was whether the club should consider the possibility of reverting to the previous shield.
Atletico Madrid's CEO pledged to implement the change promptly. However, he acknowledged the need to respect existing sponsorship and licensing agreements.
Atletico's 24-25 kits will certainly be the first with the new logo
The Atletico Madrid 2023-2024 kits will, of course, keep the "new" logo. Footy Headlines strongly expect the Atletico Madrid 2024-2025 kits to be the first with the "old" new logo.
The consultation, although not structured as a referendum, was seen as a triumph by Atletico Madrid fans who championed the return to the shield used by the club from 1947 until 2016. The club's players, legends, and even coach Diego Simeone actively supported the initiative on social media, expressing their love for the old emblem.
The decision to seek member input on the crest signifies a shift in Atletico Madrid's approach, acknowledging the importance of considering the sentiments and preferences of their social mass. While the club operate as a Sociedad Anónima Deportiva without a formal membership structure, it have recognized the significance of engaging with their supporters in recent years.
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