Union Saint Gilloise Announce "Sustainable" Nike Kit Deal - Fewer New Kits & Lower Prices

Nike and Belgian club Royale Union Saint Gilloise have entered into a partnership that will see the US-based brand provide custom-made competition kits for the club's first team, U23, women's teams, and entire youth division for the next three seasons.

Royale Union Saint Gilloise's kits in the current season were produced in-house, and the club was sponsored by Le Coq Sportif before that. Check out the full kit history over on Football Kit Archive.

As part of the deal, Union are taking steps to combat overproduction by wearing their match outfit for away matches for two seasons, using the first team's third shirt for players only, and limiting the purchase price for a replica Union Nike shirt to no more than 70 euros. This move is aimed at making their merchandise affordable for fans.

"Partnering with Nike further highlights our ambitions to grow,” said USG chairman Alex Muzio. “With Nike, we also find a partner that values sustainability through its ‘Move To Zero’ program. It is an ambition we also subscribe to with Union Inspires."

"We as Nike are proud to become the new supplier of Union Saint Gilloise apparel. Union has a unique history in Belgium Football and is in the more recent years again showing great results on and off pitch. Together with the focus on women football, the community & sustainability, this for us feels like a great match", says Simon Rutgers from Nike Football Partnerships.

The new Nike x Royale Union Saint Gilloise 23-24 home kit will be released "before the start of the new season".

Are you looking forward to seeing the new Nike x USG kits? Comment below.