Nike Do Not Sell Atlético Madrid 23-24 Anniversary Away Kit - Why?
May 8, 2023, by Chris
Nike, the official kit manufacturer of Atletico Madrid, unveiled the 23-24 away kit a few weeks ago to celebrate the club's 120th anniversary. The kit, which was launched in April, has already become a popular choice among Atletico fans. However, the strange thing is that Nike are not selling the kit on their official website.
Atletico Madrid 23-24 Away Kit Is Sold Without and With Sponsors
Nike are not selling any Atlético 23-24 products yet, in contrast to independent retailers
The reason behind Nike not selling the kit could be the ending partnership between Atletico and their current sponsor, Whalefin. They are set to end their partnership after the 2022-23 season. The new Atletico Madrid 120th anniversary away kit will also be worn during the 23-24 season, but it is uncertain who the main sponsor will be or if there will be one at all. This could be the reason why Nike have not listed the kit on its official website.
All independent retailers have the sponsorless version
The Atletico kit can be found on their web store with sponsors, but independent retailers offer it without any sponsors. It appears probable that the club had to manually add the sponsors to the shirts after they were produced and shipped to Europe. The fact that it is still a "pre-order" item with a shipment date of 15 May seems to confirm that Atlético had to add the sponsor manually, as independent stores have the kit available for immediate delivery.
Meanwhile, Nike do not sell the authentic Match version of Atlético's Madrid at all. Only the replica edition of the kit is available. Nike did also not create a custom long-sleeve version for Griezmann yet.
Key Facts
- Nike, the official kit manufacturer of Atletico Madrid, have created the new 23-24 season away kit to celebrate the club's 120th anniversary and released it "early" for the 120th birthday.
- Nike do not sell the kit on its official website in contrast to independent retailers
- Atletico and their current sponsor, Whalefin, are set to end their partnership after the 2022-23 season, and it is uncertain who the main sponsor will be or if there will be one at all for the 23-24 season.
- The kit is available with sponsors on Atletico's web store, but all independent retailers only have them without any sponsors.
Are your surprised to see Nike not selling the Atlético Madrid 120th 23-24 away kit yet? Let us know in the comments below.
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