Only 5 Colors Again: New 23-24 Premier League Typeface Released
Update: We get a better look at all colors as well as more on-shirt examples of the new 2023-2024 Premier League Kit Typeface. While the kit names and numbers have become bigger, there are again only five different colors - black, white, navy, yellow, and red. Thanks to Subsidesports for most of the images.
Update: In the upcoming 2023-2024 Premier League season, all teams will have a newly streamlined kit font. We have designed the name sets for 12 significant players in the Premier League, all of whom are nominees for the Team of the Season.
Update: The recent launch of the Liverpool 23-24 home kit has finally provided us with a look at all numbers and letters of the 2023-24 Premier League font.
The new typeface is available for customization in the official Liverpool FC online store for an extra £16. This increases the price of a replica shirt to a whopping £90.95.
Original article: The Premier League have unveiled the new typeface that will be used for all name and number shirt printing from the 23-24 season onwards.
New Premier League Typeface
The Premier League have given us the first look at the new font that will appear on the back of all kits from next season onwards. It is the fourth such redesign in Premier League History. The sleeve patch has also been updated. Avery Dennison, a company who specialise in branding and labelling solutions, developed the new typeface.
The new font is not vastly different from the previous current version, but the numbers appear to have been widened slightly, as you can see in the comparison below. Avery Dennison's Simon Allen explained that the design brief didn't call for a complete overhaul and that it was important to maintain the existing identity of the Premier League.
"The request was for the new design to be an evolution rather than a revolution. With many components to be considered, such as legibility, durability and readability, we also needed to keep sight of the Premier League branding. Through everything, we wanted to ensure that what we put on the pitch keeps the fans in the stadium and watching at home at the heart of it." - Simon Allen.
Premier League Kit Font History
One noticeable new feature, is the very subtle tonal pattern visible within the numbers, in a lightning bolt style. Judging by the launch photos, clubs will have the option of white, black, red, yellow or navy printing on the kits. Just as before, the namesets are straight or curved depending on the length of the name.
The new names, numbers and sleeve badges will be available from spring onwards, following the launch of each Premier League club's kits for the 2023/24 season.
Are you a fan of the new typeface? Let us know in the comments.
Chelsea 26-27 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the Chelsea 2026-27 shirt. The design combines a blue base with yellow details and a distinctive checkered sleeve pattern, while the Nike and Chelsea logos are placed centrally. The simplified lion crest from this season is also retained.
Bayern München 27-28 Away Kit New Prediction
Based on the leaked information, the kit designer JMFK have created the another prediction of the Adidas FC Bayern München 2027-2028 away kit. Please note that this design remains highly speculative.
No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.
