Jesse Lingard to Join Concave
- Lingard's New Deal: Jesse Lingard is likely joining Australian brand Concave, evident from his social media posts showcasing their boots and a signature logo, ending his partnership with Adidas.
- Premier League Representative: Lingard is expected to become Concave's sole representative in the Premier League, switching from Nike boots after wearing them this season.
- Concave's Ambitions: Concave, looking to increase their brand presence at the highest level, is partnering with Lingard to gain attention on social media, with Mesut Ozil as a high profile ambassador, and Hulk previously a Concave athlete.
Jesse Lingard looks set to join Australian brand Concave after posting pictures of their boots on his social media. Credit to @footpack for the spot.
Lingard to Join Concave
Jesse Lingard showed off a custom pair of Concave Volt boots on his Instagram story recently, complete with a a signature logo printed on the side, indicating that a deal is likely on the way if not already completed. Lingard had previously been contracted to Adidas for a number of years, but that partnership seems to have ended at some stage last year.
Lingard had been wearing Nike boots so far this season for Nottingham Forest, but it looks almost certain that he will become Concave's sole Premier League representative. The brand have never had too much of an on-pitch presence at the highest level so a player known for his activity on social media like Lingard could garner them some of the attention they're looking for.
Lingard playing in Nike boots this season.
He would become their second most high profile ambassador after Mesut Ozil, who was made creative director of the brand as part of his contract with them. Brazilian striker Hulk was also formerly a Concave athlete, but he has since stopped wearing their boots, indicating that the deal has expired.
Are you surprised that Jesse Lingard is joining Concave? Comment below.
