Barcelona x Drake Shirt On-Pitch Debut
Update: Following Friday's big reveal of the first artist to appear on Barcelona's shirt as part of their Spotify deal, their home kit featuring Drake's OVO Sound logo was worn in today's game against Real Madrid. Check out the photos below.
The shirt will not bring back happy memories for Barca fans, unfortunately, as they lost the game 3-1. While Drake himself may not have been too emotionally invested in the outcome of the match, he did lose a €633,000 bet because of the result.
All Barcelona layers did also wear the No. 50 on their pre-match jerseys to celebrate the Drake's 50 billion Spotify streams.
How do you think the shirt looks on-pitch? Comment below.
Original article:After months of speculation, we will see the first changing sponsor of the Spotify x Barcelona partnership in this weekend's Clasico as Drake's OVO Sound logo will appear on the Blaugrana shirts.
Barcelona Shirts to Carry OVO Sound Logo vs Real Madrid
To celebrate Drake being the first artist to achieve 50 billion streams on Spotify, the logo of his record label, OVO Sound, will take the place of Spotify's logo on the front of Barcelona's shirts this weekend. It is the first of what we hope will be many variations on the shirt as part of the Spotify deal, as the music streaming service have been talking about plans to use the space of the front of the jersey in innovative ways.
Drake himself broke the news this morning with an Instagram post of the shirt sent to him with the gold logo emblazoned on the front. His name and the number 50 are printed on the back in reference to the record number of streams he has set. The Barcelona squad will warm up with the number 50 on the back of their training shirts before the match.
Juli Guiu, Vice President for the marketing area of FC Barcelona said:
“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football.”
It seems as though the limited edition OVO shirts won't be for sale, but Barcelona have announced that they will do a giveaway for some fans and club members.
How do you think OVO's owl logo looks on the shirt? Who else would you like to see appear on the Barcelona's shirts in future? Comment below.
