Serie A 22-23 Kit Battle: 13 Different Brands, Most Diverse League in Europe
The 22-23 Serie A season gets underway on Saturday the 13th of August and though we'll have to wait until May 2023 to see who will come out on top, we already know who's winning the battle of the kit manufacturers. The diversity in the league has been wonderfully represented in this graphic by @PaladarNegroWeb and @Marcadegol, showing that 13 different brands will are represented, more than any other top league in Europe.
Serie A Kit Battle - 13 Brands Represented
Contrary to the Premier League, Bundesliga and La Liga, none of the traditional big three of Nike, Adidas and Puma are leading the way in terms of teams sponsored. Instead, native brand Macron claim that crown with four teams, making the kits of Bologna, Udinese, Sampdoria and Verona. Puma, Kappa, Acerbis and Joma are tied for second, with two teams each, while the remaining eight brands have one team apiece.
Winners and Losers
Macron are still top of the pile despite losing Lazio to Mizuno, who will be happy to have acquired a team of such status. Kappa have gone from four to two teams thanks to the relegation of their designated cool club, Venezia, as well as Genoa, who subsequently switched to Castore.
Acerbis have doubled their tally from last season with the promotion of Cremonese, Lotto are once again present in Serie A thanks to arrival of Monza, while fellow Serie B graduates Lecce are the only side to produce their kits in-house, under the name M908. A successful season could potentially attract a lucrative deal from a more established brand.
Quite shockingly, the big names of Nike (Inter), Adidas (Juventus) and Puma (AC Milan and Sassuolo) only sponsor four teams between them. Adidas are set to do something about that however, with plans to take Roma away from New Balance when their deal runs out next summer.
La Cosa Nostra
Italy is home to some of the biggest names in fashion and the country has a well-earned reputation for style. With that in mind, perhaps it shouldn't come as a surprise to see that more than half of the league are kitted out by Italian brands. Six of the kit makers in the league are domestically based, producing gear for 12 different teams. Serie A has far and away the most homegrown representation of any other top European league, both in terms of number of brands and total number of teams that they sponsor.
All 22-23 Serie A home shirts made by Italian brands.
Serie A has always had many teams with distinct kit patterns and colours, and the amount of different brands present in the 22-23 season adds to the variety even further.
Who is your favourite from the Serie A 22-23 kit manufacturers? Are there any brands absent that you would like to see in there? Let us know in the comments.
