Manchester City Announce OKX Training Kit Deal
Manchester City have announced a new sponsorship deal that will see the logo of crypto trading platform OKX appear on their training wear for one year, in the 22-23 season.
OKX Become Manchester City Training Wear Sponsor
Financial details of the new Man City x OKX deal have not been announced but the agreement is rumored to be valid for one year, worth over $20 million, according to Forbes.
The cryptocurrency trading platform became Man City's "official cryptocurrency partner" in March, and this new training sponsorship agreement is an expansion of the pre-existing deal. In the photos released as part of the announcement, a large OKX logo is placed in the central chest sponsor position, while there is an additional logo on the left sleeve of the training shirts.
The deal is valid for sponsorship of both the men's and women's teams. Marathon Bet and Dubai 2020 Expo appeared on City's training gear last season.
With the constant posting of content on social media by football clubs, and a large share of that being photos and videos from training sessions, these kind of training gear only sponsorships are becoming increasingly popular for brands as there is guaranteed exposure thanks to Twitter, Instagram and other channels.
What do you think of this new sponsorship deal for Manchester City?
