Official: Three Remain Chelsea Sponsor - New Kit Sponsor From 23-24 Season?
Update: Chelsea have officially announced that "shirt partner Three [have] resumed activities". Following the sale of Chelsea Football Club, Three are restarting their marketing activities with immediate effect. As a result of UK Government sanctions imposed on Chelsea FC’s previous ownership in March, Three decided to pause their marketing activities with the Club.
The Three logo will feature on the club's 2022-2023 kits. It is possibly the last time that the Three logo will be on the front of Chelsea's kits. The three-year deal ends in Summer 2023 and there are no signs of an extension.
The Chelsea 2022-2023 home shirt is set to be released on Monday, 20 June 2022.
John Rogers, Chelsea Football Club’s head of global partnerships, says: ‘Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.
'We would like to thank all Club partners for their support now and in the future.’
Original Article - June 6, 2022: Three will remain Chelsea's sponsor for the 2022-2023, according to reports from England.
Three have been Chelsea's main sponsor since the 2020-2021 season when they replaced Yokohama Tyres. Back in March 2022, Three asked for a suspension of sponsorship in sanction to the club's former owner, Roman Abramovich.
Three's Chelsea deal is due to expire in 2023
Chelsea did never remove the Three Logo dispute the company have had suspended their deal.
New Chelsea Owners Have Convinced Three to Be On Front of 22-23 Kits
Chelsea's new owners, a consortium led by Todd Boehly, would have motivated the company to remain as a master sponsor. Three would have then decided to remain the club's main sponsor for the 2022-2023 season.
All 22-23 kits apparently have been produced with the Three logo
All leaked images show the Nike Chelsea 2022-2023 kit with the Three logo on it. They were mostly produced before Three suspended the sponsorship.
The Three Chelsea deal is worth 40 million GBP/season and valid until 2023.
What did you think of Three staying on the front of the Chelsea shirt for the 2022-2023 season? Would you have liked Chelsea getting a new sponsor? Comment below.
