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No More Socios: Valencia Sign Sponsorship Deal with Cazoo

Valencia have signed a multi-year shirt sponsorship deal with used car company Cazoo. The Cazoo logo will replace Socios Valencia Fan Token logo from July 1st.

Valencia sign with Cazoo

Socios' logo will no longer appear on the shirts of Valencia. From July 1st, it will be replaced by that of Cazoo, who also sponsor Aston Villa and have also recently signed a deal with Marseille. Cazoo ended their sponsorship deal with Everton but are looking to boost their profile abroad as they recently branched out to the European market.

Anil Murthy, President of Valencia CF said: “We are looking forward to partnering with Cazoo next season. Valencia CF will bring Cazoo to a large audience in Spain and beyond. This agreement positions Valencia CF even more as an international club that is attractive for big brands. We look forward to this exciting journey together.”

The Socios deal ran just for one year, as was the case with Inter, likely in order to create some initial publicity for the Fan Token scheme. Financial details of the Cazoo deal have not been announced.

What do you think of this deal? Comment below.