Liverpool to Get New Main Sponsor? In Talks With Crypto Companies
Update: Liverpool may become the first Premier League club to have a cryptocurrency firm as main shirt sponsor, according to The Athletic. Crypto companies would be among those in talks to take over from 2023 if Standard Chartered don’t extend. Liverpool FC want more than £70 million over 2 years, an outcome is likely in around eight weeks.
Among those cryptocurrency companies is a crypto exchange firm (a platform to buy and sell digital currency) - and a blockchain platform (a decentralized computer network that underpins cryptocurrencies).
Liverpool launched a series of NFTs last month. The backlash from the fans was heavy.
Liverpool would be also talking to companies from other sectors, including electronics, media and tourism.
Premier League powerhouse Liverpool could have a new main sponsor from 2023 when the deal with Standard Chartered ends, according to a report of The Athletic (paywall).
Liverpool's Standard Chartered deal runs out in summer 2023
Liverpool's Standard Chartered's £40m a year shirt sponsorship deal with Liverpool runs out at the end of next season.
"Liverpool In Talks With Three Companies About New Main Shirt Sponsor"
Chevron, the American multinational energy (oil) corporation, are one of the three companies (mock-up by @lfcdzn11).
There is "no guarantee at this stage that Standard Chartered will extend the contract. Discussions with a number of companies are still ongoing." Liverpool wants to receive more than the current 40 million pounds per season.
Liverpool and Standard Chartered say talks are continuing and no decision has been made on whether their partnership will continue.
It’s expected the new deal will be one of the biggest in Europe
According to Liverpool fan Grizz Khan, "Chevron are one of the three companies interested and in talks in becoming the new shirt sponsors for Liverpool. It’s expected the new deal will be one of the biggest in Europe".
Liverpool editor @LFCDZN11 created different mock-ups of the 22-23 home kit with different company logos, including iconic sponsor Carlsberg and Tesla.
Liverpool 22-23 Home Kit
The 22-23 season will still see Standard Chartered sponsoring Liverpool.
Which brand would you like to become Liverpool's new main sponsor? Comment below.
