No More Exclusivity with PSG? Jordan to Sign Deals with Other Clubs?
PSG and Jordan’s exclusive deal is possibly coming to an end - will we see the Jumpman logo appear alongside the badges of other football clubs?
Jordan have been permitted to work only with PSG, no other football clubs
LeBron James x Liverpool, 2020 | Michael Jordan in Barcelona for the Olympics, 1992
PSG and Jordan have been working together since 2018 in an exclusive deal. Jordan have been permitted to work only with PSG, no other football clubs. Their partnership will continue considering how fruitful it has been, but after this season the Nike sub-brand will be able to collaborate with other clubs - obviously those also sponsored by Nike.
We already leaked Jordan's PSG 22-23 away kit
Jordan and PSG originally signed a three-year deal until 2021, which was extended by one season until 2022. There has been no official announcement of an extension of the deal yet, but we already leaked the Jordan PSG 22-23 away kit.
Jordan To Partner with Other Clubs in the Future?
The PSG x Jordan collaboration has been responsible for some of the most anticipated releases, biggest marketing campaigns, and a huge amount of hype in the football kit world over the past four seasons.
Jordan are a sub-brand of Nike, so only Nike teams come into question
The basketball brand moving into another, bigger sport, and doing so with one of the most recognisable and star-studded club sides in the game was obviously a calculated move. Releasing apparel bearing both the Jordan logo and the PSG badge was a masterstroke for both parties, and the fact that it was an exclusive partnership is what made it work so well.
The Candidates
Nike’s biggest clubs in Europe are Liverpool, Chelsea, Inter, Barcelona, and Atletico Madrid. With football and streetwear becoming more and more intertwined over the years, having the Jumpman logo on their club’s gear would extend its appeal to audiences beyond fans of the team or the sport itself. Any club would welcome such a guaranteed boost to their sales and status in the fashion world, but Jordan will also be thinking about how any partnership would affect their own image.
Nike and LeBron are going to release a Liverpool collection to rival Jordan x Nike
PSG were a ready-made football superbrand with global appeal, recognition, domestic success guaranteed and a handy resemblance to the Jordan logo built into their badge. Which of Nike’s other clubs can offer that same level of security? Who will Jordan see their visions align with the most?
Chelsea have the advantage of their association with London and are current European and World champions. Liverpool are going through their most successful period in years and count LeBron James among their investors. Inter have made it back to the top of Italian football and could win their second successive Serie A title this season.
In fact, Liverpool's Chairman Tom Werner last year revealed that a Liverpool x LeBron James football product line is in the work. Nike and LeBron "are going to create seven or eight products that rival the connection that Michael Jordan has with Nike."
1992 Olympics "Dream Team": Jordan has a connection to Barcelona
Atletico Madrid would probably be considered to be lacking in star power while Barcelona are going through something of a difficult time in the post-Messi era, not to mention their well-documented financial troubles. Would Jordan see these as reasons to avoid a collab or opportunities to diversify their portfolio?
However, Michael Jordan and his Jordan brand have a connection to Barcelona. Jordan was part of the Dream Team, the 1992 United States men's Olympic basketball team in Barcelona. He did wear a now-famous sweater Jordan sweater in the Catalan capital.
While it could be possible that they work with more than one club at a time, that may remove some of the individuality of the deal, making it less attractive to supporters and streetwear fans alike. It is also possible that Jordan continue to work solely with PSG for a few more seasons, despite the exclusivity clause expiring. One thing that is certain is that after the success of their collections over the years, there is plenty of money for them to make from football.
Jordan could continue to only work with PSG
Who do you think Jordan would be most likely to collaborate with next? Would you like to see your team bearing the Jumpman logo? Give us your view of the situation in the comments.
European National Teams Reimagined With Germany Home Shirt Template
Football kit account @The_Kit_Parade has reimagined various European national teams using Germany's 2026 World Cup home shirt template.
The graphic applies the distinct pattern to countries including England, France, Italy, the Netherlands, Spain, Portugal, Ireland, Scotland, Wales, and Sweden. While the design adapts seamlessly to neutral and white bases, with the Irish, Dutch, and Welsh concepts receiving particular praise from fans, others like the Spanish edition proved more divisive due to clashing colors.
Official Images: Al Hilal 26-27 Home Kit Leaked
New images of the Al Hilal 2026-27 home kit have been leaked, giving us a better look at the design for the upcoming Saudi Pro League season. The images, originally shared by @a_z055 and @MidanAlAtqam, reveal the official jersey the players will be wearing on the pitch.
Made by Puma, the Al Hilal 2026-27 home jersey features the club's traditional blue base color. The design incorporates a subtle graphic design.
The Puma Al Hilal 2026-27 home shirt is expected to be officially launched in the coming weeks ahead of the new campaign.
1. FC Köln 26-27 Home Kit Spotted for Sale
The first-ever Adidas 1. FC Köln 2026-27 home kit has been spotted for sale ahead of its expected launch on July 1, 2026. Images shared by our partners @insidemueng confirm classic design featuring a V-neck collar and fine tone-on-tone stripes across the front.
The new shirt incorporates embroidered logos, including a notably smaller Rewe sponsor logo, and is finished with subtle black accents. This marks the beginning of the club's new partnership with Adidas starting from the 2026-27 season.
Perfectly Curacao Player Boot-Kit Combo at 2026 World Cup
In the recent 2026 World Cup match, Curaçao national team player Jearl Margaritha wore the F50 "Ice Cold Precision" boots, but in a custom version with a slightly darker colorway to perfectly match the blue shade of Curaçao's 2026 home kit. Big thanks to @abcdefutbol.
The custom F50 was designed by @studio_nusa and draws inspiration from the waves surrounding the Caribbean island. The boots also feature the phrase "The Blue Wave" on the outer side.
https://www.footyheadlines.com/0747976324/messi-s-boots-match-his-kit-perfectly.html
Luis Suarez Spotted in Uruguay 2026 Away Kit During Uruguay vs Cabo Verde Draw
Former Uruguay international Luis Suarez was spotted in the stands during Uruguay's 2026 World Cup match against Cabo Verde. Suarez, watching his nation from the sidelines, appeared visibly stressed as the game unfolded, ultimately ending in a surprising draw.
Suarez appeared wearing the Uruguay 2026 away jersey, seemingly to encourage his younger teammates from the stands. Surprisingly, he chose to wear the number 7 shirt instead of the iconic number 9 that he wore during his playing days with the national team. Images of him reacting to the tense moments of the match quickly circulated online, capturing his passionate support for the national team and drawing a wave of reactions across social media.
Persija Jakarta Announce Adidas Kit Deal
Indonesian club Persija Jakarta have officially announced a new kit partnership with Adidas. The announcement was made on June 22, 2026, coinciding with the 499th anniversary of the city of Jakarta. Adidas will replace Juara as the club's official apparel partner, taking over the production of all kits and training gear starting from the upcoming 2026-27 season.
Persija's move to a major global brand like Adidas is seen as a significant upgrade and a new chapter for the club. Further details regarding the official launch date of the 2026-27 kits are expected to be revealed in the coming weeks.
The Number on the Egypt Puma Kit Came Off
During Egypt's World Cup match against New Zealand, striker Mostafa Ziko was seen wearing a 'damaged' jersey after one of the digits on the front came off. Although he was wearing the number 11 shirt, one of the "1"s fell off, making it look like he was wearing number 1 instead.
The number appears to have been poorly heat-applied to the jersey and gradually peeled off due to sweat during the game. The incident occurred as Mostafa Ziko celebrated his goal, when one of the digits in his number 11 shirt detached, leaving only a single "1" visible on the front.
