No More Exclusivity with PSG? Jordan to Sign Deals with Other Clubs?
PSG and Jordan’s exclusive deal is possibly coming to an end - will we see the Jumpman logo appear alongside the badges of other football clubs?
Jordan have been permitted to work only with PSG, no other football clubs
LeBron James x Liverpool, 2020 | Michael Jordan in Barcelona for the Olympics, 1992
PSG and Jordan have been working together since 2018 in an exclusive deal. Jordan have been permitted to work only with PSG, no other football clubs. Their partnership will continue considering how fruitful it has been, but after this season the Nike sub-brand will be able to collaborate with other clubs - obviously those also sponsored by Nike.
We already leaked Jordan's PSG 22-23 away kit
Jordan and PSG originally signed a three-year deal until 2021, which was extended by one season until 2022. There has been no official announcement of an extension of the deal yet, but we already leaked the Jordan PSG 22-23 away kit.
Jordan To Partner with Other Clubs in the Future?
The PSG x Jordan collaboration has been responsible for some of the most anticipated releases, biggest marketing campaigns, and a huge amount of hype in the football kit world over the past four seasons.
Jordan are a sub-brand of Nike, so only Nike teams come into question
The basketball brand moving into another, bigger sport, and doing so with one of the most recognisable and star-studded club sides in the game was obviously a calculated move. Releasing apparel bearing both the Jordan logo and the PSG badge was a masterstroke for both parties, and the fact that it was an exclusive partnership is what made it work so well.
The Candidates
Nike’s biggest clubs in Europe are Liverpool, Chelsea, Inter, Barcelona, and Atletico Madrid. With football and streetwear becoming more and more intertwined over the years, having the Jumpman logo on their club’s gear would extend its appeal to audiences beyond fans of the team or the sport itself. Any club would welcome such a guaranteed boost to their sales and status in the fashion world, but Jordan will also be thinking about how any partnership would affect their own image.
Nike and LeBron are going to release a Liverpool collection to rival Jordan x Nike
PSG were a ready-made football superbrand with global appeal, recognition, domestic success guaranteed and a handy resemblance to the Jordan logo built into their badge. Which of Nike’s other clubs can offer that same level of security? Who will Jordan see their visions align with the most?
Chelsea have the advantage of their association with London and are current European and World champions. Liverpool are going through their most successful period in years and count LeBron James among their investors. Inter have made it back to the top of Italian football and could win their second successive Serie A title this season.
In fact, Liverpool's Chairman Tom Werner last year revealed that a Liverpool x LeBron James football product line is in the work. Nike and LeBron "are going to create seven or eight products that rival the connection that Michael Jordan has with Nike."
1992 Olympics "Dream Team": Jordan has a connection to Barcelona
Atletico Madrid would probably be considered to be lacking in star power while Barcelona are going through something of a difficult time in the post-Messi era, not to mention their well-documented financial troubles. Would Jordan see these as reasons to avoid a collab or opportunities to diversify their portfolio?
However, Michael Jordan and his Jordan brand have a connection to Barcelona. Jordan was part of the Dream Team, the 1992 United States men's Olympic basketball team in Barcelona. He did wear a now-famous sweater Jordan sweater in the Catalan capital.
While it could be possible that they work with more than one club at a time, that may remove some of the individuality of the deal, making it less attractive to supporters and streetwear fans alike. It is also possible that Jordan continue to work solely with PSG for a few more seasons, despite the exclusivity clause expiring. One thing that is certain is that after the success of their collections over the years, there is plenty of money for them to make from football.
Jordan could continue to only work with PSG
Who do you think Jordan would be most likely to collaborate with next? Would you like to see your team bearing the Jumpman logo? Give us your view of the situation in the comments.
US Créteil 26-27 Home, Away & Third Kits Released
French Championnat National 1 side US Créteil have officially unveiled their new 2026-27 kit collection, made by adidas. The three-shirt lineup includes a special anniversary detail celebrating 90 years of the club.
The adidas US Créteil 2026-27 home shirt features a royal blue base with vibrant yellow pinstripes running down the front and lower back. Yellow also appears on the collar and adidas Three Stripes, while a subtle “1936 - 2026” anniversary print sits below the back collar. Free continues as the main front sponsor, with Deel on the sleeve.
The away shirt opts for a clean white base with a blue polo collar, yellow Three Stripes and a bold blue and yellow horizontal band across the chest.
Completing the collection, the third shirt comes in light pink with deep maroon detailing on the collar, adidas Three Stripes, sponsor logos and monochrome club crest.
What do you think of the new US Créteil 2026-27 kits? Let us know your thoughts in the comments below.
Boston United 26-27 Third Kit Released
English National League club Boston United have officially unveiled their new 2026-27 third kit. Made by New Balance, the new shirt completes the club's kit collection for the season.
The New Balance Boston United 2026-27 third shirt features a soft pink and muted lilac-grey base with an eye-catching all-over geometric shard graphic. Black detailing is applied to the New Balance logo, Drayton Motors Kia sponsor and monochrome club crest, creating a sharp contrast.
What do you think of the new Boston United 2026-27 third kit? Let us know your thoughts in the comments below.
Holstein Kiel 26-27 Special Kit Released - 80th Anniversary of the Federal State of Schleswig-Holstein
Holstein Kiel and Puma have officially released a new special kit for the 26-27 season, honoring the 80th anniversary of the federal state of Schleswig-Holstein. The bespoke shirt pays homage to the state's colors and maritime identity positioned between the North and Baltic Seas.
The Puma Holstein Kiel 26-27 special shirt features a dynamic diagonal design incorporating the state's blue, white, and red colors. A central white diagonal band is flanked by blue on the right shoulder and chest and red on the lower left flank, seamlessly blended through a pixelated sea spray gradient. Blue sleeves, red Puma logos, and a dual-colored V-neck collar complete the look, while the upper back is adorned with the official Schleswig-Holstein coat of arms placed above bold red Holstein Kiel text.
Produced with Puma's RE:FIBRE recycled fabric technology, the jersey features long-standing partner famila across the chest. The Holstein Kiel 26-27 special kit is available immediately through the club's official online store, retailing at €85.
SD Logroñés 26-27 Home, Away & Third Kits Released
Spanish Segunda Federación side SD Logroñés has officially unveiled its new kit collection for the 26-27 season, made by Japanese brand Mizuno. After wearing provisional shirts during the early stages of pre-season, the club has presented the definitive designs deeply rooted in local heritage and pride under the motto of celebrating their city and history.
The SD Logroñés 26-27 home jersey features the club's traditional red and white vertical stripes, outlined with black borders and highlighted by an illustration of Logroño's architectural skyline and iconic stone bridge across the chest. The away kit introduces a dark navy blue base enriched with vertical bands containing tonal grapevine patterns, paying homage to the winemaking tradition of La Rioja, complemented by red and white trim on the collar and cuffs.
Completing the collection, Mizuno and SD Logroñés have also revealed matching alternate designs in sky blue and vibrant yellow, both featuring the distinctive city skyline motif, alongside a fresh duo of goalkeeper jerseys prepared for the new campaign.
Newcastle United Announce SumUp Training Kit Sponsor Deal
Newcastle United has officially announced a new multi-year partnership with fintech firm SumUp, designating the British company as the club's Official Training Kit Partner. The deal sees SumUp become one of the Magpies' Primary Partners as well as the Presenting Partner of the Newcastle United Business Club.
As part of the agreement, the SumUp logo is featured across the front of Newcastle's Adidas training and pre-match warm-up apparel. The branding will be worn across all squads, including the men's first team, the women's team, and the academy setups. Reports estimate the value of the sponsorship at around £5 million per season.
Beyond the kit exposure, the collaboration will introduce a co-branded SumUp card designed to offer supporters exclusive rewards at official club stores and participating local businesses throughout the North East.
Red Star FC 26-27 Home Kit Released
French Ligue 2 side Red Star FC and Kappa have officially unveiled their new home kit for the 2026-27 season. Following the earlier launch of the street-art-inspired away shirt, the new home strip continues the club's tradition of bold, culturally rooted lifestyle-forward designs.
The Kappa Red Star FC 2026-27 home jersey combines the club's traditional green and white colors in a vertical block layout, highlighted by a wide green central band and green sleeve sections. Just like the away shirt created in collaboration with artist Lorem, the green panels are covered with an intricate doodle graphic pattern referencing elements from the club's storied history and Saint-Ouen culture. The shirt is rounded off with a classic green polo-style collar with a subtle V-neck cutout and the sponsor TRUST IT placed across the chest.
Green shorts and white socks complete the full look of the new Red Star FC 26-27 home strip by Kappa.
