NYCFC Sign Sleeve Sponsorship Deal with Toilet Wipe Company

Feb 11, 2022

by John

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Sponsorship: NYCFC has a new sleeve sponsorship deal with Dude Wipes for the 2022 MLS season.
Dude Wipes: Dude Wipes is a company that markets flushable wet wipes specifically to men as an alternative to toilet paper.
Unique Partnership: The partnership is notable for its unique nature, potentially becoming a cult classic due to the unusual product being advertised.

Yesterday, New York City FC announced their new sleeve sponsor for the 2022 MLS season. Dude Wipes, the brand sponsoring them, come from a rather interesting line of business.

Dude Wipes Become New York City FC Sleeve Sponsor

Dude Wipes, who were founded in 2012, aim to replace toilet paper with their flushable wipes. These disposable wet wipes are marketed specifically towards men, as an alternative to baby wipes.

Hey, MLS Champs @nycfc, let’s go get number 2! #Dudewipes pic.twitter.com/xUPqbMopAD
— DUDE Wipes (@DUDEwipes) February 10, 2022

NYCFC released a hilarious video announcing the partnership with Dude Wipes, playing the company's business idea for laughs with light-hearted humor.

It jokes that the club is getting rid of all of their toilet paper, a goal which Dude Wipes strives to achieve amongst its market.

We think this partnership has the potential to become a cult classic, due to the unique nature of NYCFC's new sleeve sponsor. As far as the marketing strategy goes, this approach by Dude Wipes is ingenius.