Nike Buy RTFKT

Nike some days ago announced the acquisition of the NFT collectibles brand RTFKT, a leading metaverse fashion brand that merge culture and gaming".

RTFKT (pronounced artifact) were founded in 2020. The company are renowned for their virtual and physical sneaker releases.

Nike Acquire NFT Collectibles Brand RTFKT

The terms of the deal were not disclosed.

It remains to be seen how the new Nike x RTFKT deal will affect Nike Football and if we will soon see the first virtual Nike Football releases or collaborations.

We could well imagine Nike and RTFKT to team up for some special-edition football kit or boot releases that could break the barrier between real and virtual life.

Just some days ago, RTFKT released a limited jersey at Art Basel in collaboration with eSports team FaZeClan for a Clone X NFT in-store giveaway-

“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” says John Donahoe, President and CEO of NIKE, Inc. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”

“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike’s foundational strength and expertise to build the communities we love,” says Benoit Pagotto, one of RTFKT’s co-founders. “Nike is the only brand in the world that shares the deep passion we all have for innovation, creativity and community, and we’re excited to grow our brand which was fully formed in the metaverse.”

Share your thoughts in the comments below.