New Norwich City Logo Launched

Update: Norwich have started to use their new club logo originally launched on 24 November 2022. With it, the club also revealed other parts of their new visual identity, including a bespoke typeface.

Norwich had been the Premier League club who last updated their logo before the announcement. They worked with industry-leading agency SomeOne to create the overhaul of the badge.

Norwich City 2022 Logo

Compare the old and new Norwich logos below.

The new Norwich City 2022 logo simplifies the previous design and features a redesigned lion, castle and canary, all of which have been redrawn from scratch.

By removing "unnecessary detail", the club and design agency wanted to create a design that renders more strongly in small scale.

In addition to the logo, Norwich also receive a brand-new club-exclusive font and brand revamp.

The new bespoke typeface is called 'Norwich Weave'. Norwich City will have several variations of this font for different use cases.

The Norwich City 2022-23 kits will be the first to feature the new logo, set to be launched shortly after the debut of the new design on June 17th, 2022.

Norwich New Logo Collection

Speaking about the process, executive director Zoe Ward, said: “It is a proud moment for everyone at Norwich City. A lot of hard work, and consultation with supporters, has gone into this project to evolve the club badge. It was important that we kept the traditional elements of the badge, but modernised and evolved it so it was fit for purpose in a digital age and allowed us to get consistency across our stadium and publications.

I would like to thank all those who have worked hard on this project and all the fans and stakeholders who helped us with the consultation process. We are very pleased with the outcome and believe this is an important step for Norwich City going forward.”

Do you prefer the redesigned Norwich crest over the old one? Comment below.