Lazio Announce Mizuno Kit Deal - Valid Until 2027
Update: Roma-based newspaper Il Messaggero have revealed the main figures of the Mizuno Lazio kit deal. Mizuno will make Lazio's kits for five years until 2027, paying a fixed sum of about 5 million Euro/season. Macron guaranteed 3.5 million Euro/season.
Macron Lazio Kit Deal
Length: 5 Years - 2022-2027
Value: 5 Million Euro/Year
Previous Supplier: Macron
Confirming previous rumors, Lazio have just announced a kit deal with Japanese brand Mizuno, starting for the 2022-23 season.
No much in terms of details about either the duration or value of the deal were reported officially, but earlier reports had stated that the Mizuno deal would be worth "much more" than the previous one with Macron. For comparison, Macron paid €20 million over a five-year period, i.e. €4 million per season.
Signing up Lazio is part of a wider strategy by Mizuno, who aim to have a bigger presence in the European football market in the coming years. They are also strongly rumored to be joining forces with Bundesliga side Bochum next season.
At the moment, Mizuno are already present in Italy, although their sponsorship is with relatively small clubs in Serie B and C such as Cittadella, Cesena and Sudtirol. Securing Lazio would definitely be a huge boost to the brand's image in Europe.
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