New Italy FA Logo Unveiled
The Italian Football Federation (FIGC) just unveiled its new logo in a presentation at Garage Italia in Milan.
The logo will not appear on the match kits
New Italy Logo
Check out the old and new Italy FA logos below.
The new Italy FIGC logo introduces a round shape with the colors of the flag present as well as blue and gold. The general concept of a round shape and vertical graphics is "inspired by the design of the very first footballs."
Created by the Publicic Groupe design agency, the new Italy FA logo's main target was to offer a more modern image, as was explained by FIGC president Gabriele Gravina.
"The National team that is victorious on the field has a great team that supports it off the field, marked by the same passion and professionalism with which the Azzurri faced the European Championships. Today we give this extraordinary team, and the entire federal organization, a new symbol to recognize themselves in, that moves from our tradition to project the FIGC towards the challenges of the future."
At least for now, the new logo will be used for the institutional side of things only - it will not appear on the match kits. The official announcement mentions the likes of Belgium, Germany and Spain as recent examples of a similar approach.
What do you think of the new Italy logo? Comment below.