FIFA Women's World Cup 2023 Logo Launched

FIFA today revealed a unique brand identity for the FIFA Women's World Cup Australia & New Zealand 2023.

FIFA Women's World Cup Australia & New Zealand 2023 Logo

The new FIFA Women's World Cup 2023 has a unique design that ditches the trophy-focused scheme of other logos. It includes distinctive cultural elements, bold new slogan, and rich sonic identity.

The brand identity and emblem incorporate the vibrant local landscapes and rich colors of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries. A radial motif featuring 32 colorful squares – celebrating the new expansion to 32 participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design.

Beyond Greatness is the new tournament slogan. It aims to unite and inspire people around the world through the power of the FIFA Women's World Cup™ and women's football.

Speaking about the new identity for the FIFA Women's World Cup 2023, Fatma Samoura, FIFA Secretary General, said:

“Women's football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness. The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colors and diversity of the national team strips taking part in the ultimate women's football competition. We can't wait for it to begin!”

The FIFA Women's World Cup 2023 will take place from 20 July to 20 August 2023. It will feature 32 teams for the first time and is the first to feature hosts from two confederations.

Do you like the new official FIFA Women's World Cup Australia & New Zealand 2023™ logo and overall branding? Comment below.