Inter Announce Digitalbits Sleeve Sponsorship Deal
Inter earlier today confirmed their new sleeve sponsorship with Zytara Labs / Digitalbits, shortly after the first rumors about an agreement being imminent started.
As part of the agreement, which the club states is worth €85 million over its duration, Zytara become Inter's "Official Global Digital Banking Partner" and Digitalbits becomes "Official Global Cryptocurrency".
Digitalbits is a Blockchain Network founded in 2017 and earlier this summer was announced as new main sponsor of Inter league rivals Roma. Curiously, Inter already replaced Pirelli with Socios (promoting the new Inter "Fan Token"), another crypto company, earlier this summer.
As part of the agreement, the club state that they are planning to integrate the XDB cryptocurrency into their operations and offer it as an option for payments both in the stadium and in the official store, whether this be online or offline locations.
It was also revealed that a limited run of merchandise will be made available in late September to celebrate the launch of the Inter x Digitalbits partnership.
Earlier reports in Italy had stated that the Digitalbits logo, which will appear on the left sleeve of the Inter 21-22 shirts, including in the Champions League, will bring in "over €3 million" per season.
Alessandro Antonello, Corporate CEO of Inter, said: “We are proud to welcome Zytara as our new global partner and for Inter to officially join the DigitalBits ecosystem, who will also become our new sleeve sponsor. This agreement reflects Inter’s commitment to set the global standard for technological excellence. While digital-first experiences are vital for all sport clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital savvy audiences.”
Al Burgio, Founder of Zytara and the DigitalBits blockchain, said: “This partnership with Inter, much like their heritage, is focused on excellence. Our collaboration will position Inter as one of the most technologically advanced and forward- thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history.”
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