Napoli Announce Amazon Sleeve Sponsor Deal
Confirming the previous speculation, SSC Napoli today announced a sleeve sponsorship deal with Amazon. SSC Napoli will debut the Amazon logo on its sleeve in their Serie A opener against Venezia this evening.
The deal is worth 2 million Euro / season
It is the first time ever that SSC Napoli has a sleeve sponsor.
Since 2018, Napoli already has had a first-of-its-kind deal with Amazon that saw the Amazon website featuring an official SSC Napoli e-store.
Amazon Becomes SSC Napoli Sleeve Sponsor For Two Years - Until 2022-2023 Season
According to Calcio e Finanza, the agreement with Amazon has a base value of about two million per year, to then grow over the following seasons.
As sleeve sponsors are also allowed in UEFA competitions since this season, the Amazon logo will also feature in the Europa League.
SSC Napoli president Aurelio De Laurentiis has already begun a collaboration with Amazon in Los Angeles and London in the field of television production.
De Laurentiis said: "It is a great pleasure for us to announce such a prestigious partnership with a brand of excellence and global stature. With Amazon we have worked in complete harmony from day one, building a solid relationship and an entrepreneurial partnership that can be extended in a profitable and happy over time, aiming at common goals."
"At Amazon, we always listen to our customers and strive to offer them the best selection and service possible and we know that many of them are soccer fans," confirms Maria Giulia Biguzzi, senior business manager Fans 360 at Amazon. "SSC Napoli was the first football club to take part in the Fans 360 project, offering fans, both Italian and international, a fast and convenient way to purchase official SSC Napoli merchandise."
The Amazon logo matches the colors of the kits, in contrast to Lete's unpopular red logo-
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