Euro 2020 Brands Battle - No Surprises In The End

Jul 11, 2021

by Chris

The Euro 2020 final will take place today. While we can not reveal if England or Italy will win the final, we can already reveal which brands are the winners of the UEFA Euro 2020, at least in terms of top-scoring boots, in cooperation with Football Boots DB.

Euro 2020 Boots Brand Battle - Nike Lost Dozens Of Players, Puma Doubles Share

Jun 10, 2021

Euro 2020 Final - Boot XIs

England

Italy

Euro 2020 - Boots Battle

Of the 130 goals scored (not counting the 11 own goals), Nike players scored 72 (55%), Adidas comes second with 43 (33%), while Puma comes third with 10 (8%).

New Balance has three goals, while Under Armour has two goals (Depay for UA & Sterling for NB).

The Mercurial is the most successful silo with 43 goals. The Adidas X and Nike Phantom GT fight a hard battle for the second place - 25 (Adidas X) vs 24 (Nike Phantom GT) goals.

Euro 2020 - Kit Makers Battle

In terms of football kits, either Nike or Puma will win the Euro 2020. For Nike, it would be the third big international title in a row (Portugal Euro 2016, France Euro 2020).

Euro 2020 - Kit Makers - Group Stage

Nike: 9 Teams
Adidas: 8 Teams
Puma: 4 Teams
Jako: 1 Team
Joma: 1 Team
Hummel: 1 Team

Euro 2020 - Round of 16 Kit Makers

Adidas: 5 Teams
Nike: 5 Teams
Puma: 4 Teams
Joma: 1 Team
Hummel: 1 Team

Euro 2020 - Quarter-Final Kit Makers

Puma: 3 Teams
Adidas: 3 Teams
Hummel: 1 Team
Nike: 1 Team

Euro 2020 - Semi-Final Kit Makers

Adidas: 1 Team
Nike: 1 Team
Puma: 1 Team
Hummel: 1 Team

Euro 2020 - Final Kit Makers

Nike: 1 Team
Puma: 1 Team

All in all, it can be said that the brand battle of Euro 2020 has been as expected. Nike is the most successful brand, Adidas comes with a clear gap, while Puma has managed to catch up in comparison to previous tournaments.

As the shirt supplier of Denmark, Hummel has been likely the brand with the most unexpected success.