2020 Olympics Guidelines Ban Three Stripes & Many Other Things Of Football Kits
In less than two weeks, the football tournament at the 2020 Summer Olympics (21 July to 7 August 2021) will kick off. However, the football jerseys worn in the 2020 Tokyo Olympics will look different to those you are used to.
2020 Olympics Football Kit Regulations
There are two uniform regulations that teams have to comply in the 2020 Tokyo Olympics football tournament - first, the FIFA Equipment Regulations that have been adjusted for the Olympics. Second, the special regulations of the IOC, called "Guidelines Regarding Authorised Identifications Games of the XXXII Olympiad Tokyo 2020".
Headphones and other gear must be free of any manufacturer logos
Only One Manufacturer Identification Per Item
The 2020 Olympics branding regulations only allow one manufacturer logo and one Product Technology Identification. This means Adidas is not allowed to have the Three Stripes on the kits, and Puma can not place their logo on the sleeves.
Japan regular vs Olympics kit
The size of an Identification of the Manufacturer shall not exceed 30cm2 for Clothing. The Product Technology Identification shall not exceed 10cm2.
"Third Party" Identifications Are Forbidden
No third party reference or name, including the names or nicknames of participants or any other persons, designation, trademark, logo, corporate design or colour scheme or any other distinctive sign (whether direct or indirect, such as QR codes or barcodes) may appear on any Item.
teams are not allowed to use the football federation logo
This means teams are not able to have their usual federation crest, which is regarded as "third party". All "Third Party Identifications" are forbidden.
Many Items Must Remain Unbranded
What is also special to the Olympics is that many items must be free of any brandings.
The following Items may not feature any Identification of the Manufacturer: headphones, water bottles, coolers, umbrellas, towels, bandages (i.e. kinesio tape), contact lenses, earplugs, mouth guards, nose clips, face masks and face shields.
No Political Messages or Slogans
The Olympics regulations do also not allow any text from the national anthems to feature on uniforms. Ukraine's Euro 2020 kit featured some parts of the national anthem (allowed by UEFA) and a message regarded as political slogan (banned by UEFA).
What do you think of the IOC not allowing more than one manufacturer logo? Comment below.
BG Pathum United 26-27 AFC Champions League Two Home Kit Released
Thai League club BG Pathum United has officially revealed its dedicated home kit for the 26-27 AFC Champions League Two campaign. Produced by Nike, the jersey adapts the club's domestic home look into a streamlined, competition-compliant design for continental action.
The 26-27 ACL2 home shirt utilizes the same royal blue base and template as the standard domestic kit, accented by dark navy ribbing on the collar and sleeve cuffs alongside white side panel details. To adhere to AFC equipment regulations, the domestic sponsors have been stripped away. In place of the usual LEO front sponsor, the continental version showcases a white Singha Corporation graphic paired with the player's squad number on the front, complemented by a monochrome white club crest and Nike Swoosh.
The Nike BG Pathum United 26-27 AFC Champions League Two home kit is now available through the club's official club store and online shop, priced at 999 THB with optional full flex printing.
Newcastle Jets 26-27 AFC Champions League Elite Home & Away Kits Released
A-League side Newcastle Jets have officially revealed their new 26-27 home and away kits for their upcoming AFC Champions League Elite campaign. Crafted by New Balance, the special collection takes direct inspiration from the kits worn during the club's very first Asian continental adventure back in 2009.
The Newcastle Jets 26-27 ACLE home jersey is predominantly gold, highlighted by a navy panel across the upper chest and shoulders separated by a thin red accent line. The retro-inspired template is completed with gold shorts and socks. Inverting the palette, the away jersey features a deep navy base topped with a contrasting gold chest block and matching red piping, paired with navy shorts and socks.
Both shirts feature the club crest, New Balance logos, and the Wadam Living sponsor across the midriff, as well as the official AFC Champions League Elite tournament sleeve patch on the right arm.
CR Belouizdad 26-27 Home Kit Released
Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.
The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.
Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.
Vitesse 26-27 Airborne Kit Released
Dutch club SBV Vitesse and technical partner Robey Sportswear have officially launched their special 2026-27 Airborne kit. Continuing an annual tradition that dates back to 2007, the kit commemorates the 1944 Battle of Arnhem and Operation Market Garden, and will be worn during the club's annual Airborne fixture in September.
Themed "V van Vrijheid" (V for Freedom), the shirt also pays tribute to a silent act of resistance during the club's 50th anniversary in 1942, when players formed a large 'V' on the pitch in a subtle nod to the Allied Victory sign. The jersey is presented in a deep bordeaux base covered in dynamic tonal chevron patterns that form subtle 'V' shapes across the torso. Contrasting sky blue accents highlight the collar, sleeve cuffs, and underarm panels, with a white poppy placed centrally on the chest between the Robey branding and the club crest.
Matching bordeaux shorts and sky blue socks decorated with claret chevrons complete the uniform. The Robey Vitesse 26-27 Airborne kit is available to purchase now through the club's official online store.
Cambodian Premier League Becomes First Asian League to Introduce "Debut" Sleeve Patches
The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.
Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.
The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.
Newcastle United Announce BetMGM Partnership Extension
Newcastle United have officially announced a multi-year extension of their commercial partnership with BetMGM. The renewed agreement sees the operator, part of the LeoVegas Group, continue in its role as the Magpies' Official UK and European Betting Partner heading into the 26-27 season and beyond.
The collaboration first started in 2023 alongside BetMGM's launch in the UK market, following an earlier renewal in 2024. Over the past three seasons, the relationship has established a major presence on matchdays at St. James' Park, focusing primarily on fan engagement and digital activations rather than kit branding.
As part of the extended deal, Newcastle and BetMGM confirmed the return of the popular BetMGM Half-Time Challenge. The activation offers supporters attending home fixtures the opportunity to take to the pitch at the break and compete for prizes, including a trip to Las Vegas.






