Norwich City Reveal New Shirt Sponsor - Another Betting Company

After announcing the end of their partnership with Dafabet last night, Norwich have just unveiled the new sponsor this morning, BK8, a betting firm from Asia.

BK8 TO BECOME SHIRT SPONSOR FOR NORWICH CITY FROM 2021-22 SEASON

According to the official announcement, BK8 is registered in Malta and "is Asia’s leading online betting agency". As part of the agreement, the BK8 logo will feature as the new front of shirt sponsor on both of Norwich City's ​first team match and training kits for the new season.

Speaking of the new partnership, Ben Kensell, chief operating officer at Norwich City, said: “We’re delighted to welcome BK8 as our new principal partner. It is excellent that they see the value in working with Norwich City. BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia."

Norwich City legend Darren Eadie who is also BK8's spokesperson, claimed: “We are delighted to announce our partnership with one of the most driven and forward-thinking teams in English football."

“BK8 shares the club’s aspiration to seek continuous improvement. It is the undying desire to achieve greater heights in an unforgiving environment that brought us together. We’re all really looking forward to the season ahead with Norwich City back where they belong, in the top-flight.”

The deal, however, immediately lands Norwich City in hot water, drawing criticism from their fans.

Despite BK8's claim to be Asia's leading online betting firm, its' social media pages is incredibly small. At the time of writing, the Twitter page has only almost 200 followers, while its' Facebook does a bit better with more than 6000.

There is also very limited information about the company, which makes this partnership all the more questionable.

How do you feel about Norwich City's new sponsor BK8? Let us know down in the comment.