No H&M or Adidas: Uniqlo Sweden Tokyo 2020 Olympics Kits Released - Better Pictures & Design Inspiration
Update: We have added better pictures of the Uniqlo Sweden 2020 Olympics kits. They are available to buy for 80 Euro in Uniqlo's online store.
Sweden will football kits from Uniqlo in the 2020 Tokyo Olympics.
Uniqlo is SOK's (Swedish Olympic Committee) official clothing supplier. The partnership was launched in January 2019 and means that the Swedish troops in Olympic and Paralympic competitions will wear clothes from UNIQLO until the Winter Games in Beijing 2022.
Uniqlo is Japan's leading clothing company and is established with over 2000 stores in 19 countries worldwide. The company believes that really good clothes should be comfortable, be design-wise universal, maintain high quality and have a good fit for the different people who wear them. Their most famous sponsored athlete is Roger Federer.
Roger Feder x Uniqlo Wimbledon 2021
Sweden Tokyo 2020 Olympics Home Kit
This is the new Uniqlo Sweden home jersey for Tokyo 2020 Olympics.
The Uniqlo Sweden 2020 home jersey ditches the traditional yellow color for a neon-yellow main color. Navy is used for applications.
Swedish people heavily criticized the neon-yellow color
The Uniqlo logo is red, the Team Olympics logo of Sweden sits on the left chest.
Only the swimming team will wear traditional yellow
Swedish people heavily criticized Uniqlo for ditching the classic yellow color of Sweden.
Design-wise, the Uniqlo Sweden 2020 home jersey has a modern cut yet classic approach. It comes with a subtle cross pattern on the front and a comfortable v-collar. The cross design is inspired by the Swedish flag.
What is strange is that the navy shorts have traditional yellow numbers. The socks are fluo-yellow.
UNIQLO+: Created with UNIQLO TEAM SWEDEN. Designed for maximum comfort and peak performance—from working out to life on the go. Athletic LifeWear for active living.
The designs of UNIQLO+ feature the “+” motif. It takes its inspiration from the Swedish flag, transformed into a plus that means addition, growth, and connections. Adding technology and ease, plus a positive mindset. It’s about going for it. Always moving forward. Focusing on what’s next: a healthier, better life for all.
Tech-wise, the shirts "are created from engineered mesh that is based on the company’s Dry-EX fabric, but has even greater quick-drying and wicking functionalities. This will help keep the players cool in the sweltering heat of Japan’s summer".
The shirt also features perforations that form a large cross on the back. This follows body temperature mapping and is an ode to the Swedish national flag.
Uniqlo Sweden Tokyo 2020 Olympics Away Kit
Check out Uniqlo's Sweden Tokyo 2020 Olympics away football shirt below.
The Uniqlo Sweden 2020 away football shirt is navy and yellow, based on the design as the home shirt.
Sweden Uniqlo 2020 Third Jersey
This is the Sweden 2020 third football shirt, made by Uniqlo.
A sky blue third jersey completes the player kit collection.
Sweden Tokyo 2020 Olympics Goalkeeper Shirt
This is the Sweden Tokyo 2020 Olympics goalkeeper jersey, made by Uniqlo.
The goalkeeper shirts are available in two colors - light grey and red.
The new Sweden 2020 home, away, third and goalkeeper kits are not available to buy.
Are you a fan of Uniqlo's new home, away, third and goalkeeper jerseys for Sweden? Comment below.
