Chelsea Announce Trivago Training Kit Sponsorship + 21-22 Training Collection Revealed
Chelsea today announced that they've agreed a deal with Trivago, the global hotel and accomodation search engine, to become the club's new training shirt sponsor. The new Chelsea 21-22 training kits were also unveiled on the occasion.
It's unknown how much Trivago will pay or how long the deal between the company and Chelsea will be - it was only announced that it was a "multi-year partnership".
Chelsea FC 2021-2022 Training Kit
This is the new Nike Chelsea FC training shirt for 2021-22.
Based on the Nike 21-22 training template, the Nike Chelsea FC 2021-2022 training shirt is modern and simple. The Nike Chelsea 21-22 training jersey is black with yellow applications and a yellow/black Chelsea crest.
The alternative colorway of the Nike Chelsea 21-22 training football shirt is grey.
The front comes with a placeholder for the sponsor logo - Chelsea does not have a training sponsor for the 21-22 season yet.
Anthem Jacket
What makes the training jersey and collection very interesting is that it previews the Chelsea 21-22 home and away shirts.
Chelsea Announce Trivago Training Kit Sponsorship
Chelsea chief executive Guy Laurence said: "We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear."
Trivago CEO Axel Hefer said: "When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!"
As part of the deal, Chelsea fans will be able to participate in monthly "Money Can't Buy" experiences. These will include things like meeting the players, get coaching sessions from Chelsea trainers or accessing the exclusive Trivago suite at Stamford Bridge.
Nike Chelsea 21-22 Home Kit Released
The Nike Chelsea 2021-22 shirt has a very different look to the 20-21 home shirt. The Nike Chelsea FC 2021-22 home jersey combines the main color 'Lyon Blue' with 'Opti Yellow' logos. Lyon Blue is a fresh royal blue, while Opti Yellow is a rather standard yellow.
Chelsea FC 21-22 Away Shirt
The colors of the training collection are the same as for the away kit, just flipped.
The Chelsea 21-22 training collection will be released in July 2021.
Made by Nike. Do you like Chelsea's new training collection? Let us know in the comments below, and see the 21-22 Kit Overview for all Premier League kit leaks.
