Hertha Berlin Finds New Main Sponsor For Rest Of Season
Dec 29, 2020, by Chris
After months of searching, Hertha BSC has found a new shirt sponsor for the rest of the current season.
Homeday Logo To Be On Hertha Kits Until End Of 2020-21 Season
As announced on Monday, the brokerage company "Homeday" will join Hertha on January 1. After the commitment as a main sponsor, the Berlin company from the real estate industry joins the so-called exclusive partners from the next season. This commitment is initially contractually limited until the end of June 2024.
Hertha will receive 3 to 4 million euros by the end of the season
No details were given about the amount of the financial outlay, but according to "Bild" Hertha will receive 3 to 4 million euros by the end of the season.
"We are pleased that the good and intensive talks with Homeday could be brought to a successful conclusion," said Ingo Schiller, managing director of finance at Hertha BSC. "We are convinced that we will achieve our common goals with this long-term partnership."
The partnership was brokered by marketing agency SPORTFIVE
"I am delighted that the constructive talks with Homeday in close cooperation with Hertha BSC have now led to this pleasing result. Homeday is a high-growth, nationwide company that will show itself to be a committed and value-added partner on Hertha BSC's high-reach jersey breast," said Hendrik Schiphorst, managing director of SPORTFIVE Germany. SPORTFIVE has been Hertha BSC's marketing partner for many years and once again brokered the partnership with the new main sponsor.
Homeday replaces Tedi as Hertha BSC's main sponsor. At the end of July, Hertha officials had reached an agreement with the then main sponsor "Tedi" to terminate the contract early. The contract with the discounter would normally have been valid until the end of the current season. Tedi had been Hertha's main sponsor since 2018.
It remains to be seen who will take over the advertising space on the front of the jersey after "Homeday" next summer.
Keeper kit
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