Burger King Becomes 'Burger Queen' For Kit Sponsorship
Burger King and English lower-division club Stevenage FC announced a unique new sponsorship deal. "To support inclusivity in the sport", the Burger King® brand is sponsoring Stevenage FC Women under the same terms and conditions, and at the same level, as the men’s team".
Last year, the Burger King® brand announced it was sponsoring Stevenage FC with the goal (no pun intended) of turning a real-world League Two team, into the biggest club in the online gaming world. The campaign was a huge success - now Burger King and the club want to do the same with the club’s women's team.
Burger King Become 'Burger Queen' For Stevenage FC Women's Sponsorship
For the sponsoship, Burger King created the Burger Queen logo, symbolising the sponsorship of the women’s team of Stevenage FC. The logo will featuree on the team’s kit throughout the 20/21 season.
To celebrate the launch of the sponsorship, the site of the Stevenage Burger King® restaurant has been rebranded to ‘Burger Queen®’".
The concrete financial details of the Stevenage Burger King deal are not known - they are the same as for the Men's team. However, it is sure that the one-of-a-kind activated partnership has been a great success for both sides.
“After successfully spotlighting the talent of the Stevenage FC men’s team last year, we wanted to do the same for the women’s team in 2020,” said Soco Nunez, Marketing Director of Burger King® UK. "The women’s team faces the same challenges and hurdles as the men’s team and it’s only fair that it receive the same support from our brand with an equal sponsorship.”
“We are thrilled to be continuing our partnership with Burger King®️ and the support that the brand is showing for the women’s team is unmatched,” said Stevenage FC CEO Alex Tunbridge. “The sponsorship from Burger King®️ will be used to help grow the women’s program and support the team.”
Fans can purchase the limited-edition Burger Queen kit from the official Stevenage FC store and online.
The Stevenage FC women's team plays in the FA Women's National League, the fourth and lowest national tier of Women's football.
What do you think of Burger King's Stevenage partnership? Have you seen such a successful sponsorship activation before? Let us know below.
