PSV Eindhoven Extend Philips Sponsor Deal Until 2031

Nov 13, 2020

by Chris

Dutch club PSV Eindhoven this week announced that Philips has extended its current sponsorship contract with PSV by another 10 years, to 2031.

Philips and PSV Eindhoven have been intertwined since the football club Philips Sport Vereeniging was founded in 1913. Their 107-year-old relationship is the world’s longest partnership.

Philips And PSV Eindhoven Extend Deal Until 2031

The main element of the extended agreement is the naming of the Philips Stadium. In addition to this sponsorship contract, Philips is the first partner within the partnership between the Brainport region and PSV to extend their agreement with 5 years until 2026. Brainport is on the front instead of Philips since 2019.

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Other Brainport companies are ASML, High Tech Campus Eindhoven, Jumbo Supermarkets, Royal Swinkels Family Brewers and VDL. The innovative Brainport-PSV partnership was formed on 1 July 2019. The companies are all rooted in the high-tech Brainport Eindhoven region.

“Philips has deep roots in Eindhoven, and we are closely tied to PSV and the Brainport region. The region is unique in the world because we constantly lead the way in technology, stimulated by a close collaboration within the regional ecosystem”, explains Frans van Houten, CEO of Koninklijke Philips.

“Especially in these challenging times, when nothing seems self-evident, we believe it is important to express our affiliation and social tie to the club and to the region. That is why we, as the founder of PSV, have decided to commit to extending our relationship with PSV by another 10 years. Together, we can lay a strong foundation for further success in the future.”

“Philips is at the roots of our club’s past, present and future. Now, more than ever, we understand how special that is. What we took for granted earlier this year has now proven to be invaluable: the support and commitment of important partners”, explains Toon Gerbrands, General Director of PSV.

“Philips is undergoing a massive transformation into a health technology company. Their expertise and innovations in the field of medical technology are vitally important to society. We also use them to lift the performance and health of our players, staff and employees to a higher level. That makes our partnership perhaps even closer than ever before.”