Agreed with Herrera: Why Non-Traditional Club Crest Colors Are Bad For Kits - OPINION

Oct 7, 2020

by Chris

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Earlier this month, Paris Saint-Germain player Ander Herrera wrote on Twitter that he is not a fan of teams that are "not using the traditional colors in the club badge in their away and third kits". Footy Headlines co-founder Chris, who is writing for the website since the first days in the early 2010s, is also not a fan of recolored crests. Read his view below.

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OPINION: Recolored Club Logos On Football Kits

There are many things that are bad about recolored club crests on kits. I just want to mention a few ones.

Kits with recolored crests do not do justice to the club's heritage and origin - if teams regularly recolor their crests and have kits in all different colors, they become interchangeable. This might be bad for the team's long-term brand, especially if they are no front-runners but late to the party.

It might be bad for the long-term brand value of the club to often recolor the crest

They are even teams that recolor their club crests for their home kits without any reason despite optical "concerns". Augsburg, whose traditional colors are white, red and green, has a totally white / black home kit this season - no hint of the team's green and red colors.

If teams recolor their crests on their alternative kits, those jerseys become extremely interchangeable. Just to mention one example - FC Barcelona's 20-21 away kit is almost identical to Kaizer Chief's 50-years 2020 anniversary kit.

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Kits with recolored often just look bad

Often, recolored club crests and the respective just look bad. This is especially the case if the colors do not fit the club at all - Everton's mint away shirt is one of these horrible examples.

Recolored Club Jerseys - Cons:

Does not do justice to club's origin and identity - possibly bad for team's recognition

Kits often have no relation to team's identity - kits become more interchangeable

Kits with recolored crests often just look bad

There are good examples of alternative kits with recolored crests, but often only at first glance

Of course, there are also great examples of kits featuring recolored club logos. But the great majority of kits with recolored crests that look good lacks the team's identity.