New Iceland KSI Logo Revealed
Feb 15, 2020, by Chris
The Football Association of Iceland yesterday unveiled its new logo and identity.
The KSI logo reveal followed strategic and extensive analysis of KSÍ's marketing work, which was supported, among other things, by UEFA through the GROW project. KSÍ decided to re-brand its brand identity and dual-look KSÍ. Thus, the KSÍ identity will basically be replaced as before - on the one hand the Soccer Union logo and on the other the national team logo. This is a distinction, as the target groups of these two identifiers are often different.
Football Association of Iceland 2020 Logo - New KSÍ Logo
The new KSÍ logo features a more modern and powerful look than the previous one. The colors are also much more saturated - all to "adapt better to KSÍ's varied contact surfaces and stand strong on the field in any digital use that becomes increasingly cumbersome".
"KSÍ's updated logo highlights the movement and power of the football with dense shapes and translucent bevel lines. The mark is in the Icelandic flag colors as the red comma is at the same time the torch of Icelandic football. With a clearer focus and clean design, the logo can now adapt better to KSÍ's varied contact surfaces and stand strong on the field in any digital use that becomes increasingly cumbersome."
The new logo of the Football Federation is appearing for the first time on various documents published in connection with the KSÍ Annual Conference, which will take place in Ólafsvík on February 22.
The new logo for Iceland's national teams will be presented in spring.
Share your thoughts in the comments below.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
Adidas River Plate 1996 Long-Sleeve Remake Kit Leaked
We can leak two images of the long-sleeve remake edition of the upcoming Adidas River Plate 1996 remake home kit, offering another look at the faithful recreation of the iconic design worn during River's 1996 Copa Libertadores triumph. The jersey features the club's traditional white base complemented by the famous red diagonal sash and an all-over tonal pattern of club shields and motifs. Authentic 1990s detailing completes the retro aesthetic, including a striped polo collar, a centered Adidas wordmark, the vintage CARP crest on the chest, a stitched sleeve badge, and classic three-stripe bands wrapped around both sleeves.
Grêmio Announce Pitaco as New Front-of-Shirt Sponsor
Grêmio Foot-Ball Porto Alegrense have officially announced Pitaco as their new principal front-of-shirt sponsor. The three-year agreement sees the Brazilian sports platform take over the prime central chest position on the club's New Balance jerseys. This long-awaited deal ends a vacancy of roughly ten months for the Tricolor Gaúcho's main shirt sponsor slot following the early termination of their previous deal with Alfa Bet in late 2025.
Originally established as a fantasy sports company before expanding into regulated sports betting under the international Draftea group, Pitaco will feature across Grêmio's kits through 2029. The partnership is reportedly valued between 40 million and 46 million Brazilian Real per year (around 8 million USD/year) , totaling around 140 million Real across the entire three-year period, placing Grêmio's uniform among the five most valuable commercial shirts in Brazilian football.
The white Pitaco logo and wordmark sit directly across the middle of the iconic blue, black, and white striped kit, joining existing partners such as Banrisul, Coral, and Havan. Grêmio are scheduled to debut the newly branded shirts immediately in upcoming Campeonato Brasileiro matches.