Paris Saint-Germain Signs Visit Rwanda Training + Women's Main Shirt Deal
Ligue 1 giants Paris Saint-Germain signed a three-year ‘Premium Partner’ deal with country tourism agency Visit Rwanda.
Visit Rwanda Logo To Feature On Training / Pre-Match Jerseys + Women's Kits
The agreement with PSG will see the Visit Rwanda logo featuring on the back of the warm-up jerseys as well as the training kits. In addition, "Visit Rwanda" also becomes the women's team jersey team sponsor.
The PSG Visit Rwanda deal is worth between €8m and €10m per year, according to the French newspaper Le Figaro. It is a similar value as the agreement made by Visit Rwanda with Premier League club Arsenal in May 2018.
Marc Armstrong, director of sponsorship of PSG told Le Figaro that the partnership with Visit Rwanda will enable PSG to strengthen its presence in Africa.
He said: “We are convinced that Africa can be a source of income for the club. PSG is a strong and increasingly powerful brand in Africa. We can be a bridge for many African companies or for global brands that would like to invest in Africa.
“Today, by joining forces with Rwanda, PSG joins forces with an avant-garde and innovative country, with which it will revolutionise the partnerships of the world of sport.”
Clare Akamanzi, chief information officer the Rwanda Development Board said:
“We chose Paris Saint-Germain because it is more than a football club, it’s a brand lifestyle and entertainment. It is the youngest of the major European clubs and shares many fundamental values with Rwanda: ambition, vision of the world, close ties with the younger generation and the search for excellence.”
Visit Rwanda joins Orange, Ooredoo, EA Sports, Nivea Men, Renault, Deliveroo, Supercell and BeIN Sports in the club’s Premium Partner tier.
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