UPDATE: Cruzeiro to Try to Renegotiate Adidas Deal
Jan 6, 2020, by Chris
Update: There's a new twist to the Adidas x Cruzeiro story, again via Globo Esporte. Board president Saulo Fróes has adapted a more cautionary approach since his last statements and now claims that Cruzeiro only "gave notice to protect us."
Cruzeiro to Hold Meeting with Adidas Before Deciding
Despite Cruzeiro's notification to Adidas of their desire to terminate the contract, the club is cautious about ending the partnership with the sporting goods supplier, which was once taken for granted.
In an interview with GloboEsporte.com, Saulo Fróes, president of the managing board, adopted a more serene tone when talking about the partnership. According to him, the contract signed at the Wagner Pires de Sá management aims only at the German company side. However, Saulo states that the initial intention of the club is not to end the bond. It is worth remembering that the sale of the uniforms began on the last Thursday, with queues in the store and exhaustion of the product.
About the notification made by the club on December 30, Saulo said that the document aims to protect Cruzeiro. On Jan. 9, representatives of Adidas will meet with officials to try a contractual adjustment. If the changes do not happen, then Cruzeiro can terminate the bond, in a process that takes about 90 days since the club made the notification to the company.
Update: More information about the quite insane Cruzeiro Adidas kit story have been revealed via Globo Esporte. Cruzeiro announced that it had made an official notification to the German sports equipment supplier about the possibility of contract termination within 90 days. The deal just become official some days ago.
Cruzeiro Wants Better Deal Or They Will Cancel Contract Signed By Previous President
Despite demonstrating a desire to break the current contract, the Brazilian club left the doors open for a new agreement with Adidas, with the inclusion of "new economic terms or definitive termination, which is provided for in the contract itself.
The partnership with the German company was signed by President Wagner Pires de Sá, who resigned this month after strong pressure from the opposition and also the fans. The uniform for 2020 was officially launched by the club and supplier last Thursday. In practice, at the moment, the contract is not broken, but the club has already expressed the desire to close it with the current form.
However, hours after the announcement made on the social networks, Vittorio Medioli, CEO of Cruzeiro's managing board, said in an interview with GloboEsporte.com, that he had the idea of terminating the agreement signed with the German company. Medioli criticized the contract and said that the club's idea is to create its own brand.
- We should terminate the agreement with Adidas, because it is not done (an agreement under these conditions). We are almost determined to set up our own brand. First of all the contract with Adidas is not to win anything. It's a contract that, in the year, at most will give the Cruzeiro R$ 2.5 million, which was anticipated.
The then soccer manager of Cruzeiro, Zezé Perrella, had already criticized the agreement with Adidas. According to him, only a sales volume outside the standard would bring resources to the club.
- The Adidas millionaire contract that the press staff is just the shirts. Cruzeiro only has royalties if it sells 180,000 shirts. Our record is 120. That's the millionaire contract. With fewer pieces from the previous sponsor (Umbro), which was not even heard. Adidas is a great brand, it's welcome, but it has no millionaire contract. The royalty they gave us now is to be compensated in the future, if we did. If it hasn't, you owe it to them yet. A total bitch.
In Brazilian club Cruzeiro will discuss termination of contract with Adidas and talk about making their own jerseys, according to reports from Brazil.
Cruzeiro signed a three-year deal with Adidas just some months ago, while the first-ever modern Cruzeiro Adidas kits were released just yesterday.
Cruzeiro To Terminate Adidas Deal & Produce Kits With Own Brand
According to the newspaper O TEMPO, Cruzeiro is calling a meeting with Adidas to discuss the termination of contract. The information was shared by journalist Minas Gerais, which followed the meeting of the Transitory Leader Nucleus at the end of Thursday night, at the headquarters of the celestial club.
"Making a contract where Adidas makes money and Cruzeiro holds the broccoli doesn't work," said current Vice President and CEO of Raposa, Vittorio Medioli, according to the daily newspaper.
"For the image of Cruzeiro to shine. These are the new 2020-21 uniforms of the celestial Fox," the brand posted, referring to a verse of the national anthem.
"I will call them to make a consensual or non-consensual termination," said the vice-president.
The new Adidas Cruzeiro 2020 jersey will be available at the club's official stores beginning January 2, the club's 99th anniversary.
The report also says that Cruzeiro plans even to manufacture its own kits. "Today it has to leave for its own brand. What counts is not the Adidas brand, what counts is the Cruzeiro brand for our fans. If you have Adidas, Umbro, Nike or zero on the left, it's still for them," he said.
Share your thoughts in the comments below.
Wydad AC 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club have officially unveiled their new home kit for the 26-27 season, created in collaboration with Italian sportswear brand Kappa. Launched under the banner "THIS IS WYDAD," the shirt highlights the club's deep-rooted identity with a classic, retro-inspired aesthetic.
The Kappa Wydad 26-27 home jersey is predominantly red and accented with crisp white detailing. Its focal points include a striking red-and-white striped V-neck collar and matching trim along the cuffs. A subtle, tonal geometric pattern consisting of dynamic diagonal stripes runs across the torso, while white Kappa Omini logos sit across the chest and shoulders alongside the iconic circular Wydad AC crest.
The new Wydad 26-27 home shirt is already available for supporters to purchase through the club's official retail channels.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié has officially unveiled and debuted its new adidas third kit for the 26-27 season. The new strip received an immediate on-pitch premiere during the team's La Liga Hypermotion clash away to Girona at Montilivi, completing the club's 26-27 wardrobe following the release of their white home and away shirts earlier in the summer.
Created through the adidas Locker Room platform, the Albacete 26-27 third shirt features a black base overlaid with an energetic red geometric gradient pattern across the front. Striking bright orange accents add pop to the crew-neck collar and shoulder Three Stripes. The club crest is executed in a monochrome orange finish on the left chest to match the adidas performance logo and sponsor graphics.
Matching black shorts and socks, both trimmed with bright orange detailing, complete the full Albacete Balompié 26-27 third strip. What do you think of Albacete's new third kit?
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
Atalanta 26-27 Third Kit Released
Atalanta and New Balance have officially unveiled the club's new third kit for the 26-27 season. Completing the Italian side's set alongside the previously launched home and away strips, the jersey introduces an elegant aesthetic rooted in the architectural heritage of Bergamo.
The New Balance Atalanta 26-27 third shirt is finished in a warm beige base officially dubbed 'Toasted Sesame', accented by black and 'Taffy Blue' trim on the V-neck collar and sleeve cuffs. Subtly woven across the body is a geometric jacquard pattern inspired by the famous sundial of Bergamo's Palazzo della Ragione. The chest prominently features Atalanta's retro 1964 crest, which depicts the running goddess alongside traditional black and blue stripes.
The New Balance branding appears in black, while Lete's red logo and SNAIFUN complete the front sponsorship. Inside the collar, a bespoke graphic highlights the Bergamo skyline accompanied by the motto 'LA MAGLIA SUDATA SEMPRE'. Crafted with breathable NB DRYx technology, the new kit is available now via the club's official channels.
Thailand Forced to Change Kits at 2026 FIFA ASEAN Cup
According to Ball Stand Thailand, the Thailand national team and Warrix must modify their kits for the 2026 FIFA ASEAN Cup, as the current uniform violates FIFA regulations.
Laws 4 of the IFAB players' equipment prohibits any political, religious, or personal slogans, statements, or images on match shirt.
Thailand’s 2026–27 kits by Warrix feature an pattern of the national anthem lyrics. Although national anthem lyrics are not explicitly classified as prohibited text, incorporating a full sentence from the anthem or extracts with ideological undertones onto the kit is still considered a violation of slogan regulations.
