Adidas & Spain Extend Kit Deal - No New Supplier Until At Least 2030
The Royal Spanish Football Federation (RFEF) and Adidas today launched the new Spanish national team kit for Euro 2020. Together with the reveal of the new jersey, it was also revealed that Adidas and the RFEF have extended their relationship for four more years until at least 2030.
Some months ago, it emerged that the Spanish football governing body wanted to terminate the contract with Adidas unilaterally. In June, Adidas threatened legal action against the RFEF to ensure the federation complied with the seven-year kit deal signed between the two parties in 2015, for the period from 2019-20 to 2025-26.
Adidas And Spain Extend Deal Until 2030
The new Adidas Spain partnership will extend until December 2030, meaning that La Roja will continue to wear Adidas as they have for the last 35 years.
The RFEF claimed the deal had undervalued the Spanish national team property and actively sought a new kit partner with the intention of unveiling both supplier and new kit design before the 2020 European Championship.
According to the Spanish sports news website Palco 23, the RFEF changed its mind because of the risk of heavy compensation payments.
The current package for the 2019-20 season reportedly stands at €15m ($16.6m), along with €3.2m worth of product. This is quite much less than the €30m per year the federation hoped to get from Adidas, but it is thought the prospect of a court battle and consequent compensation payments diffused further action.
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